Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Food / Drink
TOKYO SUSHI TRAIN SUSHIRO GLOBAL HOLDINGS LTD. BRAND	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
THE HOTTER IT IS, THE HOTTER IT GETS LAO GAN MA CHILI SAUCE	I2MAGO Guangzhou	CHINA
A02 Other FMCG
LESS SCREEN TIME BREEZE BREEZE DETERGENT	MULLENLOWE SINGAPORE	SINGAPORE
1000 SWATS SC JOHNSON BAYGON MULTI INSECT KILLER	BBDO CHINA Shanghai	CHINA
1000 STOMPS SC JOHNSON BAYGON MULTI INSECT KILLER	BBDO CHINA Shanghai	CHINA
A04 Consumer Durables
SPACESHIP DKSH (THAILAND) LIMITED LEGO	OGILVY Bangkok	THAILAND	Short List
EMPIRE STATES DKSH (THAILAND) LIMITED LEGO	OGILVY Bangkok	THAILAND	Short List
DRAGON DKSH (THAILAND) LIMITED LEGO	OGILVY Bangkok	THAILAND	Short List
A06 Retail
NIKE "HIGH JUMPER GOODNESS" GIANT BUILDING SOLUTION NIKE NIKE WOMEN	ASIARAY ADVERTISING MEDIA LTD Hong Kong	HONG KONG SAR
GAME OF THRONES (HBO) KFC HONG KONG, JARDINE RESTAURANT GROUP KFC HONG KONG	OGILVY HONG KONG	HONG KONG SAR	Short List
A07 Travel / Leisure
A BLACK LEGEND THE POKÉMON COMPANY POKÉMON GO	SIX Tokyo	JAPAN
A08 Media / Entertainment
NARCOS THE CENSOR'S CUT NETFLIX NETFLIX	WUNDERMAN THOMPSON BANGKOK	THAILAND	Short List
A09 Consumer Services / Business to Business
NECK TAL LIFE INSURANCE	BMF Sydney	AUSTRALIA
HEAD TAL LIFE INSURANCE	BMF Sydney	AUSTRALIA
COLLARBONE TAL LIFE INSURANCE	BMF Sydney	AUSTRALIA
BACK TAL LIFE INSURANCE	BMF Sydney	AUSTRALIA
A11 Corporate Social Responsibility (CSR) / Corporate Image
MOVE BEYOND LABELS CATHAY PACIFIC AIRWAYS AIRLINE BRANDING	LEO BURNETT HONG KONG	HONG KONG SAR
FEEL GOOD ABOUT IT TWICE SHOPPERS STOP CSR	CONTRACT ADVERTISING INDIA Mumbai	INDIA
B01 Food / Drink
TIDY-UP CHUPA CHUPS (SNACK TO HOME LIMITED) CHUPA CHUPS	CHEIL WORLDWIDE HONG KONG	HONG KONG SAR	Short List
TIC TAC RAW MANGO WOMAN 2 FERRERO INDIA PVT. LTD. TIC TAC RAW MANGO	BBH INDIA Mumbai	INDIA
TIC TAC RAW MANGO WOMAN 1 FERRERO INDIA PVT. LTD. TIC TAC RAW MANGO	BBH INDIA Mumbai	INDIA
TIC TAC RAW MANGO MAN FERRERO INDIA PVT. LTD. TIC TAC RAW MANGO	BBH INDIA Mumbai	INDIA
SPICY BLAST 3 UPBEAT RETAIL FOODS LTD BANDAR CHILI SAUCE	UPBEAT RETAIL PRIVATE LIMITED Bengaluru	INDIA
SPICY BLAST 2 UPBEAT RETAIL FOODS LTD BANDAR CHILI SAUCE	UPBEAT RETAIL PRIVATE LIMITED Bengaluru	INDIA
SPICY BLAST 1 UPBEAT RETAIL FOODS LTD BANDAR CHILI SAUCE	UPBEAT RETAIL PRIVATE LIMITED Bengaluru	INDIA
PERFORMANCE BONUS AGREEMENT MARS WRIGLEY CONFECTIONARY SNICKERS	BBDO CHINA Shanghai	CHINA
MUSIC CHUPA CHUPS (SNACK TO HOME LIMITED) CHUPA CHUPS	CHEIL WORLDWIDE HONG KONG	HONG KONG SAR	Short List
HOMEWORK CHUPA CHUPS (SNACK TO HOME LIMITED) CHUPA CHUPS	CHEIL WORLDWIDE HONG KONG	HONG KONG SAR	Silver
HEALTH INSURANCE RENEWAL MARS WRIGLEY CONFECTIONARY SNICKERS	BBDO CHINA Shanghai	CHINA
B02 Other FMCG
VIM MIRROR IMAGE UNILEVER VIM	GEOMETRY ENCOMPASS Mumbai	INDIA
POPCORN PEPSODENT PEPSODENT TOOTHPASTE	MULLENLOWE SINGAPORE	SINGAPORE
PHONE S.O.S./PT. TEMPO SCAN PACIFIC S.O.S. HAND SANITIZER ANTISEPTIC	M&C SAATCHI INDONESIA Jakarta	INDONESIA
LOLLIPOP PEPSODENT PEPSODENT TOOTHPASTE	MULLENLOWE SINGAPORE	SINGAPORE
LAPTOP S.O.S./PT. TEMPO SCAN PACIFIC S.O.S. HAND SANITIZER ANTISEPTIC	M&C SAATCHI INDONESIA Jakarta	INDONESIA
FLY SATHAPORN MARKETING CO.,LTD. KAYARI	McCANN Bangkok	THAILAND
DELETE THE DIRT - RESTROOM SAAMIX / OU SHANG HUI TRADING CO., LTD. (SHENZHEN) SAAMIX MULTI-PURPOSE CLEANER	W Shanghai	CHINA	Short List
DELETE THE DIRT - KITCHEN SAAMIX / OU SHANG HUI TRADING CO., LTD. (SHENZHEN) SAAMIX MULTI-PURPOSE CLEANER	W Shanghai	CHINA	Short List
DELETE THE DIRT - BATHROOM SAAMIX / OU SHANG HUI TRADING CO., LTD. (SHENZHEN) SAAMIX MULTI-PURPOSE CLEANER	W Shanghai	CHINA	Short List
COCKROACH SATHAPORN MARKETING CO.,LTD. KAYARI	McCANN Bangkok	THAILAND
BUBBLEGUM PEPSODENT PEPSODENT TOOTHPASTE	MULLENLOWE SINGAPORE	SINGAPORE
ANT SATHAPORN MARKETING CO.,LTD. KAYARI	McCANN Bangkok	THAILAND
B03 Healthcare
SOUNDWAVE - JAIL JOHNSON & JOHNSON BACTIDOL	WUNDERMAN THOMPSON Makati City	THE PHILIPPINES
EYES COLGATE COLGATE	VMLY&R INDOCHINA Ho Chi Minh	VIETNAM
EARS COLGATE COLGATE	VMLY&R INDOCHINA Ho Chi Minh	VIETNAM
CURE 2 MINDOPENERS COUNSELLING FOR DEPRESSION	McCANN INDIA Mumbai	INDIA	Bronze
CURE 1 MINDOPENERS COUNSELLING FOR DEPRESSION	McCANN INDIA Mumbai	INDIA	Bronze
BELO SHADY POSTER INTELLIGENT SKINCARE INC. (BELO) BELO SUN EXPERT	DENTSU JAYME SYFU Makati City	THE PHILIPPINES
B04 Consumer Durables
SPACESHIP DKSH (THAILAND) LIMITED LEGO	OGILVY Bangkok	THAILAND	Short List
ROLEX KENNEDY LUXURY GROUP KENNEDY	SAATCHI & SAATCHI Melbourne	AUSTRALIA
PATEK KENNEDY LUXURY GROUP KENNEDY	SAATCHI & SAATCHI Melbourne	AUSTRALIA

A06 Retail
NIKE "HIGH JUMPER GOODNESS" GIANT BUILDING SOLUTION
NIKE / NIKE WOMEN

ASIARAY ADVERTISING MEDIA LTD Hong Kong

HONG KONG SAR
GAME OF THRONES (HBO)
KFC HONG KONG, JARDINE RESTAURANT GROUP / KFC HONG KONG

OGILVY HONG KONG

HONG KONG SAR

Short List

A07 Travel / Leisure
A BLACK LEGEND
THE POKÉMON COMPANY / POKÉMON GO

SIX Tokyo

JAPAN

A08 Media / Entertainment
NARCOS THE CENSOR'S CUT
NETFLIX / NETFLIX

WUNDERMAN THOMPSON BANGKOK

THAILAND

Short List

A09 Consumer Services / Business to Business
NECK
TAL / LIFE INSURANCE

BMF Sydney

AUSTRALIA
HEAD
TAL / LIFE INSURANCE

BMF Sydney

AUSTRALIA
COLLARBONE
TAL / LIFE INSURANCE

BMF Sydney

AUSTRALIA
BACK
TAL / LIFE INSURANCE

BMF Sydney

AUSTRALIA

A11 Corporate Social Responsibility (CSR) / Corporate Image
MOVE BEYOND LABELS
CATHAY PACIFIC AIRWAYS / AIRLINE BRANDING

LEO BURNETT HONG KONG

HONG KONG SAR
FEEL GOOD ABOUT IT TWICE
SHOPPERS STOP / CSR

CONTRACT ADVERTISING INDIA Mumbai

INDIA