GAME OF THRONES (HBO)

Short List
TitleGAME OF THRONES (HBO)
BrandKFC HONG KONG, JARDINE RESTAURANT GROUP
Product / ServiceKFC HONG KONG
CategoryA06. Retail
EntrantOGILVY HONG KONG, HONG KONG SAR
Idea Creation OGILVY HONG KONG, HONG KONG SAR
Production ILLUSION Bangkok, THAILAND

Credits

Name Company Position
Reed Collins Ogilvy North Asia Chief Creative Officer
John Koay Ogilvy Hong Kong Executive Creative Director
Matthew Nisbet Ogilvy Hong Kong Executive Creative Director
Kai Fung Chan Ogilvy Hong Kong Creative Director
Jim Fong Ogilvy Hong Kong Creative Director
John Koay Ogilvy Hong Kong Art Director
Illusion Bangkok Illusion, Bangkok Photographer
Illusion Bangkok Illusion, Bangkok Illustrator
Illusion Bangkok Illusion, Bangkok Retoucher
Iris Liu Ogilvy Hong Kong Executive Group Director
Rita Lam Ogilvy Hong Kong Account Director
Ervan Luk Ogilvy Hong Kong Account Executive

Cultural/Context information for the jury

KFC's fried chicken and TV watching are a match made in heaven. So each of our executions were inspired by TV shows that featured explosive action. Consumers could then binge on freshly delivered Hot & Spicy while they binged on the latest release of their favourite series.