Title | DREAM CLOUD CAMPAIGN |
Brand | HEYSONG CORPORATION |
Product / Service | HEY-SONG SARSAPARILLA DRINK |
Category | E04. Live Advertising & Events |
Entrant | GROUP TRON-HEARTBEAT CREATIVE LAB Taipei, TAIPEI |
Idea Creation | GROUP TRON-HEARTBEAT CREATIVE LAB Taipei, TAIPEI |
Name | Company | Position |
---|---|---|
Akira Chen | Heartbeat Creative Lab | Executive Creative Director |
Rebecca Ai | Heartbeat Creative Lab | Copy |
Emma Lin | Heartbeat Creative Lab | Art Director |
Allen Lee | Bundle Film | Director |
Swim She | Heartbeat Creative Lab | Photographer |
Lion Tech | Bundle Film | Technology Director |
Kevin Kuo | Heartbeat Creative Lab | Account Executive |
Sky Chiu | Bundle Film | Film |
We designed a technique device called” Dream Cloud”, which carries the aircraft and digital cameras. Then we made the Dream Cloud fly outdoor. Within a month flying, Dream Cloud has flied throughout Taipei City, Taoyuan Baseball Stadium and Kaohsiung Park. With Dream Cloud, we collected (filmed) encouraging actions, expressions and gestures from strangers in Taiwan.
We found three local groups that are deserved to be encouraged. First group is "The Can", they are non-profit group in Taiwan who taking care of children from disadvantaged families and providing educational resources. The second group we encouraged is Taiwan Teenager Performing Arts League. They lead teenagers who have discontinued their studies in discovering themselves through drama. And the third group we encouraged is FJCU Jaguars Cheer leading Team. They are from Fu Jen Catholic University, Taiwan, who have practiced real hard in order to compete successfully in national cheer leading contest.