Write a short summary of what happens in the ambient or digital execution or campaign.

To help teen girls with their oily face problem when they use online motorcycle service, we created an innovative reflective helmet to be worn by GrabBike (one of the most popular online motorcycle service in Indonesia) drivers so that teen girls can check their faces for oil.

Cultural/Context information for the jury

A lot of Indonesian, including teen girls, use services like GrabBike (online motorcycle service) as their favourite public transportation in their daily activities. But the service has a really big flaw as riding on a motorcycle can expose them to the pollution and heat from the street. This is especially annoying for teen girls because it can make their faces become oily.