EXTRA REMINDER

Gold Spike
TitleEXTRA REMINDER
BrandWRIGLEY'S EXTRA
Product / ServiceWRIGLEY'S EXTRA CHEWING GUM
CategoryC03. Dynamic Digital Screens
EntrantCLEMENGER BBDO SYDNEY, AUSTRALIA
Idea Creation CLEMENGER BBDO SYDNEY, AUSTRALIA
Media Placement CLEMENGER BBDO SYDNEY, AUSTRALIA

Credits

Name Company Position
Ben Coulson Clemenger BBDO Chief Creative Officer
Brendan Willenberg Clemenger BBDO Creative Director
Brendan Forster Clemenger BBDO Head Of Creative Technology
Rowan Foxcroft Clemenger BBDO Senior Art Director
Salah Ben-Brahim Clemenger BBDO Copywriter
Jay Young Clemenger BBDO Senior Digital Designer / Developer
Ivan So Clemenger BBDO Digital Design Lead
Claire Bisset Clemenger BBDO Interactive Executive Producer
AJ Coyne Coyne Clemenger BBDO National Mars Lead
Hanna Huegen Clemenger BBDO Account Manager
Robin Sung Clemenger BBDO Director
Alex Guterres Clemenger BBDO Offline Editor
Robbie Balatincz Clemenger BBDO Sydney Sound Engineer
Jess Morgan Clemenger BBDO Sydney Online Editor

Write a short summary of what happens in the ambient or digital execution or campaign.

Extra Reminder launched in partnership with petrol and retail giant BP. It acts as a cash register integration that is programmed to play a special sound when the cashier scans food or drink that might make your mouth feel anything less than fresh. Newspapers and bread were fine, but anyone who bought items like tuna sandwiches, coffee or cigarettes caused the Extra Reminder to go off. Our algorithm recognised and responded to customer buying habits, creating customised reminders on our digital screens and offering different strengths of gum based on their purchases.