CURRENT LOOKS OF MISSING CHILDREN

TitleCURRENT LOOKS OF MISSING CHILDREN
BrandSTARFIELD HANAM
Product / ServiceCSR
CategoryC02. Interactive Digital Screens
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Jeremy Craigen Innocean Worldwide Chief Creative Officer
Kiyoung Kim Innocean Worldwide Executive Creative Director
Wonkuk Kim Innocean Worldwide Copywriter
Jeong-gon Kang Innocean Worldwide Art Director
Heejo Sun Innocean Worldwide Copywriter
WON JUN CHOI Innocean Worldwide Copywriter
Jaephil Kim Innocean Worldwide Media Manager
Sanghyun Kim Innocean Worldwide Media Manager
Hyunjin Jang Innocean Worldwide Media Manager
Youngjin Lee Innocean Worldwide Account Executive
Seonhwa Yoo Innocean Worldwide Account Executive
GO Kim Love Film Production Director
Hyunmin Kim Love Film Production Assist Director
Taehwan Kim Love Film Production Producer
Jongsun Hwang Madman post Post Production
Simon Jang Madman post Post Production
Jungeun Lee Madman post Post Production
Jeongmin Hwang Madman post Post Production
Jaeyoung Kwon Madman post Post Production
Hamin Song Madman post Post Production
Geonwoo Lim Madman post Post Production
Minjung Kim Namsec di studio Post Production
Imgoo Jo Namsec di studio Post Production
YoungJin Jeon Lime Light Music Consulting Post Production
Hyungzoon Hong Lime Light Music Consulting Post Production

Write a short summary of what happens in the ambient or digital execution or campaign.

South Korea’s representative mall, Starfield Hanam works together with experts of each fields to simulate 80% of current appearance of a missing kid by analyzing his/her siblings’ appearance throughout the newest Generative Adversarial Network technology, anthropology big data, our own deep learning program. Also, it changes a 22m big figure with its current appearance when visitor looks in the eyes of the missing kid.

Cultural/Context information for the jury

People like to gather to have a reunion time as it becomes at the end of the year, but there are families, who couldn’t enjoy during the moment; long-term missing children family. The missing children parents are still looking for their kids with photos of appearances of the moment when kids were missing even it passes 10 years or 20 years from the moment.