Title | EARS |
Brand | COLGATE |
Product / Service | COLGATE |
Category | B03. Healthcare |
Entrant | VMLY&R INDOCHINA Ho Chi Minh, VIETNAM |
Idea Creation | VMLY&R INDOCHINA Ho Chi Minh, VIETNAM |
Idea Creation 2 | RED FUSE COMMUNICATIONS Hong Kong, HONG KONG SAR |
Name | Company | Position |
---|---|---|
Beer Poonnotok | VMLY&R Indochina | Indochina Chief Creative Officer |
Shen Guan Tan | Red Fuse Communications | Global Chief Creative Officer |
Beer Poonnotok | VMLY&R Indochina | Indochina Chief Creative Officer |
Gian Carlo Panlilio | VMLY&R Indochina | Senior Art Director |
Nick Nakpil | VMLY&R Indochina | Creative Group Head |
Caroline Slocome | Red Fuse HK Communications | Regional Managing Director, Asia-Pacific |
John Kim | Red Fuse HK Communications | Regional Client Service Director, Asia-Pacific |
Hormonal changes during pregnancy drastically affect women’s gums and teeth. Research suggests that ignoring the small act of dental health care may lead to a chain of risks— from premature childbirth to serious illnesses and disorders to your child. The goal is for mothers to be conscious on the facts and solutions to avoid gum disease leading to premature childbirth. But before we can get them to proactively take dental heal care seriously, we have to show and educate them on the harsh effects of brushing off gum care. So we created an eye-opening print series campaign that shows the reality of what may happen to your child if you brush-off gum care during pregnancy. 'Colgate Faces' is a digital vector art that is rendered to evoke a captivating balance that carries an earnest message with the beauty of featuring both mother and child.