EARS

TitleEARS
BrandCOLGATE
Product / ServiceCOLGATE
CategoryB03. Healthcare
EntrantVMLY&R INDOCHINA Ho Chi Minh, VIETNAM
Idea Creation VMLY&R INDOCHINA Ho Chi Minh, VIETNAM
Idea Creation 2 RED FUSE COMMUNICATIONS Hong Kong, HONG KONG SAR

Credits

Name Company Position
Beer Poonnotok VMLY&R Indochina Indochina Chief Creative Officer
Shen Guan Tan Red Fuse Communications Global Chief Creative Officer
Beer Poonnotok VMLY&R Indochina Indochina Chief Creative Officer
Gian Carlo Panlilio VMLY&R Indochina Senior Art Director
Nick Nakpil VMLY&R Indochina Creative Group Head
Caroline Slocome Red Fuse HK Communications Regional Managing Director, Asia-Pacific
John Kim Red Fuse HK Communications Regional Client Service Director, Asia-Pacific

Cultural/Context information for the jury

Hormonal changes during pregnancy drastically affect women’s gums and teeth. Research suggests that ignoring the small act of dental health care may lead to a chain of risks— from premature childbirth to serious illnesses and disorders to your child. The goal is for mothers to be conscious on the facts and solutions to avoid gum disease leading to premature childbirth. But before we can get them to proactively take dental heal care seriously, we have to show and educate them on the harsh effects of brushing off gum care. So we created an eye-opening print series campaign that shows the reality of what may happen to your child if you brush-off gum care during pregnancy. 'Colgate Faces' is a digital vector art that is rendered to evoke a captivating balance that carries an earnest message with the beauty of featuring both mother and child.