| Title | STAMP BIKE |
| Brand | NTT DOCOMO, INC. |
| Product / Service | BIKE SHARE SERVICE |
| Category | E04. Live Advertising & Events |
| Entrant | NTT DOCOMO INC. Tokyo, JAPAN |
| Idea Creation | TOKYU AGENCY INC. Tokyo, JAPAN |
| Production | WONDERACTIVE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Nobutoshi Takada | Tokyu Agency Inc. | Executive Creative Director |
| Satoshi Nakazato | Tokyu Agency Inc. | Creative Director |
| Maori Sato | Tokyu Agency Inc. | Art Director |
| Maori Sato | Tokyu Agency Inc. | Designer |
| Yoichi Honda | Tokyu Agency Inc. | Designer |
| Kazuhiro Watanabe | Tide Inc. | Designer |
| Misaki Kuma | Tide Inc. | Designer |
| Reiko Tsuzuku | Tokyu Agency Inc. | Copywriter |
| Takayuki Akiba | Tokyu Agency Inc. | Web planner |
| Kyotaro Asato | Tokyu Agency Inc. | PR planner |
| Shinichi Kumazawa | Tokyu Agency Inc. | Account Executive |
| Riku Sakamoto | WONDERACTIVE INC. | Producer |
| Yuta Suzuki | WONDERACTIVE INC. | Production Maneger |
| Yuki Yamanaka | WONDERACTIVE INC. | Film Director |
| Kazuma Hata | amana inc. | Cameraman |
| Yasushi Kawashima | Craft Inc. | Art Designer |
| Kayne Ikeda | K.K.Irisu | 3D Print Designer |
| Kengo Hayashi | K.K.Irisu | 3D Print Designer |
| Hikaru Fujita | Tokyu Agency Pro-mix Inc. | Event Producer |
| Ako Nishitani | Material Inc. | PR |
| Yuina Goto | Material Inc. | PR |
| Sadayuki Baba | Law office A team | Legal Advisor |
NTT DOCOMO developed the STAMP BIKE bicycle to communicate the DOCOMO BIKESHARE vision of an environmentally-friendly society. This was done via innovative, low environmental impact advertising that uses special bike tires to leave temporary, stamp-like patterns on the ground whenever the tires are wet.
In Japan, NTT DOCOMO is well known as a telecommunications company, but its efforts to promote a recycling-oriented society are almost completely unknown.