Title | STAMP BIKE |
Brand | NTT DOCOMO, INC. |
Product / Service | BIKE SHARE SERVICE |
Category | E06. Transit |
Entrant | NTT DOCOMO INC. Tokyo, JAPAN |
Idea Creation | TOKYU AGENCY INC. Tokyo, JAPAN |
Production | WONDERACTIVE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Nobutoshi Takada | Tokyu Agency Inc. | Executive Creative Director |
Satoshi Nakazato | Tokyu Agency Inc. | Creative Director |
Maori Sato | Tokyu Agency Inc. | Art Director |
Maori Sato | Tokyu Agency Inc. | Designer |
Yoichi Honda | Tokyu Agency Inc. | Designer |
Kazuhiro Watanabe | Tide Inc. | Designer |
Misaki Kuma | Tide Inc. | Designer |
Reiko Tsuzuku | Tokyu Agency Inc. | Copywriter |
Takayuki Akiba | Tokyu Agency Inc. | Web planner |
Kyotaro Asato | Tokyu Agency Inc. | PR planner |
Shinichi Kumazawa | Tokyu Agency Inc. | Account Executive |
Riku Sakamoto | WONDERACTIVE INC. | Producer |
Yuta Suzuki | WONDERACTIVE INC. | Production Maneger |
Yuki Yamanaka | WONDERACTIVE INC. | Film Director |
Kazuma Hata | amana inc. | Cameraman |
Yasushi Kawashima | Craft Inc. | Art Designer |
Kayne Ikeda | K.K.Irisu | 3D Print Designer |
Kengo Hayashi | K.K.Irisu | 3D Print Designer |
Hikaru Fujita | Tokyu Agency Pro-mix Inc. | Event Producer |
Ako Nishitani | Material Inc. | PR |
Yuina Goto | Material Inc. | PR |
Sadayuki Baba | Law office A team | Legal Advisor |
NTT DOCOMO developed the STAMP BIKE bicycle to communicate the DOCOMO BIKESHARE vision of an environmentally-friendly society. This was done via innovative, low environmental impact advertising that uses special bike tires to leave temporary, stamp-like patterns on the ground whenever the tires are wet.
In Japan, NTT DOCOMO is well known as a telecommunications company, but its efforts to promote a recycling-oriented society are almost completely unknown.