PHONE

TitlePHONE
BrandS.O.S./PT. TEMPO SCAN PACIFIC
Product / ServiceS.O.S. HAND SANITIZER ANTISEPTIC
CategoryB02. Other FMCG
EntrantM&C SAATCHI INDONESIA Jakarta, INDONESIA
Idea Creation M&C SAATCHI INDONESIA Jakarta, INDONESIA

Credits

Name Company Position
Anish Daryani M&C Saatchi Indonesia Founder & President Director
Dami Sidharta M&C Saatchi Indonesia Executive Creative Director
Elki Hendria M&C Saatchi Indonesia Executive Planning Director
Erlita Putranti M&C Saatchi Indonesia Copywriter
Putri Rahayu M&C Saatchi Indonesia Associate Integration Director
Ben Mahendra M&C Saatchi Indonesia Art Director
Laurencia Elizabeth M&C Saatchi Indonesia Graphic Designer

Cultural/Context information for the jury

Cultural and Social Context: On Global Hand-washing Day (15th October), the Head of the Health Division of Jakarta, Mr. Koesmedi Priharto, stated that only 30% of people wash their hands after using the toilet. This is partly because of the practice of using water to clean up, which gives people a sense of cleanliness. (Source:https://doktersehat.com/hanya-30-persen-orang-yang-mencuci-tangan-setelah-ke-kamar-mandi/). Also, https://kilaskementerian.kompas.com/djpu-kemenhub/read/2015/10/15/193500223/Sudahkah.Mencuci.Tangan.Setelah.ke.Kamar.Mandi Hence, almost 7 out of 10 people are prone to carrying germs, which they pass on to their gadgets, and they remain there for long. What's worse is that from the surface, these gadgets seem clean, which all the more makes them lethal for public health. Creating public awareness for cleaning hands after using gadgets had therefore become a necessity.