POWERSHARE STATIONS

Short List
TitlePOWERSHARE STATIONS
BrandSAMSUNG
Product / ServiceSPECIAL BUILD OUTDOOR
CategoryC02. Interactive Digital Screens
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Idea Creation LEO BURNETT SYDNEY, AUSTRALIA
Media Placement STARCOM Melbourne, AUSTRALIA
Media Placement 2 JCDECAUX AUSTRALIA Sydney, AUSTRALIA

Credits

Name Company Position
Jason Williams Leo Burnett Chief Creative Officer
Grant McAloon Leo Burnett Sydney Executive Creative Director
Nigel Clark Leo Burnett Sydney Creative Director
Adrian Ely Leo Burnett Sydney Creative Director
Brad Grey Leo Burnett Sydney Art Director
Laurent Marcus Leo Burnett Sydney Creative Technology Director
Kim Jerbo Leo Burnett Sydney Digital Creative Director
Ronald Regis Leo Burnett Sydney Senior Integrated Producer
Dorothea Linneweber Leo Burnett Sydney Senior Integrated Producer
Keong Seet Leo Burnett Sydney Lead Developer
Margaux Bowdler Leo Burnett Sydney Designer
Adrian Jung Leo Burnett Sydney Head of Production
Dan Crozier Leo Burnett Sydney Finished Artist
Rebecca Morton Leo Burnett Sydney Client Service Group Head
Neil Duncan Leo Burnett Sydney Senior Business Director
Emily Taylor Leo Burnett Sydney Senior Planner
Filipe Oliveira Leo Burnett Sydney Art Director
Anne Lau Leo Burnett Sydney Copywriter

Write a short summary of what happens in the ambient or digital execution or campaign.

The Samsung Galaxy S10 phone has a battery so powerful you can share it through the PowerShare feature. To demonstrate this in outdoor (and mobile) we created PowerShare Stations - custom built outdoor ads that used the exact same tech as the Galaxy S10, so people could charge their phones off them, wirelessly. To drive people to our PowerShare Stations when they were low on battery and thus feeling especially anxious, we created dynamic mobile ads that used battery detecting technology, so we knew the exact battery level of people’s phones and tailored the message accordingly. Through geo-targeting, we then gave them directions to their closest PowerShare Stations, which we placed in CBDs all over Australia so commuters could get a boost after a draining day and relieve their low battery blues. Over 4,500 Australians used the outdoor stations over 12 days across three cities.