Title | POWERSHARE STATIONS |
Brand | SAMSUNG |
Product / Service | SPECIAL BUILD OUTDOOR |
Category | C02. Interactive Digital Screens |
Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
Idea Creation | LEO BURNETT SYDNEY, AUSTRALIA |
Media Placement | STARCOM Melbourne, AUSTRALIA |
Media Placement 2 | JCDECAUX AUSTRALIA Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Jason Williams | Leo Burnett | Chief Creative Officer |
Grant McAloon | Leo Burnett Sydney | Executive Creative Director |
Nigel Clark | Leo Burnett Sydney | Creative Director |
Adrian Ely | Leo Burnett Sydney | Creative Director |
Brad Grey | Leo Burnett Sydney | Art Director |
Laurent Marcus | Leo Burnett Sydney | Creative Technology Director |
Kim Jerbo | Leo Burnett Sydney | Digital Creative Director |
Ronald Regis | Leo Burnett Sydney | Senior Integrated Producer |
Dorothea Linneweber | Leo Burnett Sydney | Senior Integrated Producer |
Keong Seet | Leo Burnett Sydney | Lead Developer |
Margaux Bowdler | Leo Burnett Sydney | Designer |
Adrian Jung | Leo Burnett Sydney | Head of Production |
Dan Crozier | Leo Burnett Sydney | Finished Artist |
Rebecca Morton | Leo Burnett Sydney | Client Service Group Head |
Neil Duncan | Leo Burnett Sydney | Senior Business Director |
Emily Taylor | Leo Burnett Sydney | Senior Planner |
Filipe Oliveira | Leo Burnett Sydney | Art Director |
Anne Lau | Leo Burnett Sydney | Copywriter |
The Samsung Galaxy S10 phone has a battery so powerful you can share it through the PowerShare feature. To demonstrate this in outdoor (and mobile) we created PowerShare Stations - custom built outdoor ads that used the exact same tech as the Galaxy S10, so people could charge their phones off them, wirelessly. To drive people to our PowerShare Stations when they were low on battery and thus feeling especially anxious, we created dynamic mobile ads that used battery detecting technology, so we knew the exact battery level of people’s phones and tailored the message accordingly. Through geo-targeting, we then gave them directions to their closest PowerShare Stations, which we placed in CBDs all over Australia so commuters could get a boost after a draining day and relieve their low battery blues. Over 4,500 Australians used the outdoor stations over 12 days across three cities.