| Title | BELO SHADY POSTER |
| Brand | INTELLIGENT SKINCARE INC. (BELO) |
| Product / Service | BELO SUN EXPERT |
| Category | B03. Healthcare |
| Entrant | DENTSU JAYME SYFU Makati City, THE PHILIPPINES |
| Idea Creation | DENTSU JAYME SYFU Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Merlee Jayme | Dentsu Jayme Syfu | Chief Creative Officer |
| Jerry Hizon | Dentsu Jayme Syfu | Executive Creative Director |
| Biboy Royong | Dentsu Jayme Syfu | Creative Director |
| Melissa Yu | Dentsu Jayme Syfu | Copywriter |
| Lieza Punsalan | Dentsu Jayme Syfu | Group Account Director |
March to May is summer vacation time in the Philippines, when the sun is at its peak with temperatures reaching up to 38 degrees Celsius. People need to protect their skin from the harmful effects of the tropical sun. Naturally, all sunblock and sunscreen brands are very visible during these months.