| Title | GO DRIVERSITY. |
| Brand | HINOMARU KOTSU CO., LTD. |
| Product / Service | HINOMARU TAXI |
| Category | B11. Corporate Social Responsibility (CSR) / Corporate Image |
| Entrant | CRAFT WORLDWIDE INC Tokyo, JAPAN |
| Idea Creation | CRAFT WORLDWIDE INC Tokyo, JAPAN |
| Production | CRAFT WORLDWIDE INC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kiyoshi Jinbo | CRAFT | Executive Creative Director |
| Satoshi Murata | CRAFT | Art Director |
| Shoko Maeda | CRAFT | Senior Designer |
| Yuzo Hirayama | CRAFT | Copywriter |
| Shizuka Ikuta | CRAFT | Producer |
| Minoru Shimizu | CRAFT | Retoucher |
| Yukiko Hatano | CRAFT | Marketing |
| Kiyoshi Kindo | McCANN Worldgroup Holdings | Purchasing Management Leader |
As made clear from the fact that, in a survey answered by 10,000 Japanese people, 70% said that they did not know the meaning of “diversity,” despite being an advanced nation, Japan has a very low awareness of diversity. Due to this lack of widespread understanding, there are many people that suffer from limited employment opportunities. In order to change this situation, the aim is to promote diversity by first bringing change to how we work, as it is the basis of our lives, and ultimately change Japan into a country where diversity is widely accepted.
Individuality welcome.