HANDHELD CONCERT

Short List
TitleHANDHELD CONCERT
BrandROKID
Product / ServiceROKID ME / THE PORTABLE SMART SPEAKER
CategoryE04. Live Advertising & Events
EntrantTHE NINE Shanghai, CHINA
Idea Creation THE NINE Shanghai, CHINA
Media Placement THE NINE Shanghai, CHINA

Credits

Name Company Position
Jody Xiong The Nine Shanghai Founder & Chief Creative Officer
Jody Xiong The Nine Shanghai Art Director
Candy Chen The Nine Shanghai Copywriter
Pei Ru The Nine Shanghai Account Manager
Nicholas Siau Wei Liu The Nine Shanghai Photographer
Qianyin Wang The Nine Shanghai Sculptor
Jody Xiong The Nine Shanghai Designer

Write a short summary of what happens in the ambient or digital execution or campaign.

Rokid Me is a high-quality portable smart speaker that seeks to attract more consumers to take interest in this unique product. Rokid Me produces beautiful sound quality and can be controlled from the palm of the hand. Handheld Concert is the first of its kind. We created a huge poster of 12 meters by 23 meters. A three-dimensional sculpted arm from the girl’s body in the poster forms a large palm-shaped stage. A diverse group of musicians successively step onto the stage, their sounds ranging from deep and soothing cello to rap full of firepower, to the soft sweetness of traditional Kunqu opera. This concert parallels the concept of ‘Rokid Me can be played in your palm every day.’