AURA INCENSE BARRICADE

Silver Spike

Demo Film

Presentation Image

TitleAURA INCENSE BARRICADE
BrandD'LAS INTERNATIONAL (PVT) LTD.
Product / ServiceAURA 'ALIYA' INCENSE STICK
CategoryE02. Small Scale Special Solutions
EntrantTBWA\SRI LANKA Colombo, SRI LANKA
Idea Creation TBWA\SRI LANKA Colombo, SRI LANKA
PR TBWA\SRI LANKA Colombo, SRI LANKA
PR 2 MERCURY PUBLIC RELATIONS Colombo, SRI LANKA
Production 24 FRAMES Colombo, SRI LANKA

Credits

Name Company Position
Shyan Gershon TBWA\Sri Lanka Idea,Creative
Nathasoruban Sivapatham TBWA\Sri Lanka Creative
Subhash Pinnapola TBWA\Sri Lanka Creative
Renuka Marshall TBWA\Sri Lanka Managing Director
Shyan Gershon TBWA\Sri Lanka Idea,Creative
Shyan Gershon TBWA\Sri Lanka Idea,Creative
Buddika Rathnayake TBWA\Sri Lanka Creative, Designing
Chaminda Molligoda TBWA\Sri Lanka Writing
Sachithra Gunarathna TBWA\Sri Lanka Creative
Gayan Perera TBWA\Sri Lanka Client Servicing
Shermeel Gunaratne TBWA\Sri Lanka Client Servicing
Gordon White TBWA\Sri Lanka Client Servicing
Mohamed Ikram TBWA\Sri Lanka Production coordination
Saminda Rupasinghe TBWA\Sri Lanka Studio Manager
Mayura Sesath TBWA\Sri Lanka Graphic Designer
Lishanthi De Silva TBWA\Sri Lanka Content writing
Shalini Rupesinghe TBWA\Sri Lanka Strategy
Daham Weerawansa Mercury Public Relations PR Consultant
Sulochana Perera Mercury Public Relations PR Consultant
Harsha Karunarathna 24frames Video production
Shyan Gershon 24 Frames Direction
Chamath Hasanka 24 Frames Photo Direction
Charitha Attalage 24 Frames Audio
Thilina Rajapaksha 24 Frames Editing
Nipuna Vidarshana 24 Frames Graphics
Rivinu Amanda 24 Frames Graphics

Write a short summary of what happens in the ambient or digital execution or campaign.

The Aura Incense Barricade is an idea that helps to keep humans and elephants separate in areas afflicted with the human-elephant conflict. Villagers pray everyday in the morning and in the evening as a ritual. They light incense sticks during prayers as a custom. It’s also a scientifically proven fact that elephants are mammals with a highly developed sense of smell. Combining these two factors we designed a product, the Aura ‘Aliya’ Incense Stick (‘Aliya’ means Elephant), which when lit releases a fragrance that repels elephants. The stick combines five, elephant repelling, non-toxic, natural ingredients of ginger, lemon grass, citronella, palma rosa and patchouli for this purpose. This 12 inch incense stick, with a 15.7mm circumference burns for an extended time of 51/2 hours while emitting its fragrance parallel to the ground to a minimum radius of 20 meters. Elephants sense this from afar and avoid the area.

Cultural/Context information for the jury

Sri Lanka is a devout nation, and as such villagers residing in areas riddled with the human elephant-conflict pray everyday, as a ritual, in the early morning and in the evening hoping for a peaceful existence. It is customary for villagers to light incense sticks every time they pray. It’s also scientifically proven that elephants are mammals with a highly developed sense of smell. The Aura Aliya Incense Stick been able to turn the ordinary incense stick into a powerful elephant repellent by creating an invisible barricade between humans and elephants.