Title | AURA INCENSE BARRICADE |
Brand | D'LAS INTERNATIONAL (PVT) LTD. |
Product / Service | AURA 'ALIYA' INCENSE STICK |
Category | E02. Small Scale Special Solutions |
Entrant | TBWA\SRI LANKA Colombo, SRI LANKA |
Idea Creation | TBWA\SRI LANKA Colombo, SRI LANKA |
PR | TBWA\SRI LANKA Colombo, SRI LANKA |
PR 2 | MERCURY PUBLIC RELATIONS Colombo, SRI LANKA |
Production | 24 FRAMES Colombo, SRI LANKA |
Name | Company | Position |
---|---|---|
Shyan Gershon | TBWA\Sri Lanka | Idea,Creative |
Nathasoruban Sivapatham | TBWA\Sri Lanka | Creative |
Subhash Pinnapola | TBWA\Sri Lanka | Creative |
Renuka Marshall | TBWA\Sri Lanka | Managing Director |
Shyan Gershon | TBWA\Sri Lanka | Idea,Creative |
Shyan Gershon | TBWA\Sri Lanka | Idea,Creative |
Buddika Rathnayake | TBWA\Sri Lanka | Creative, Designing |
Chaminda Molligoda | TBWA\Sri Lanka | Writing |
Sachithra Gunarathna | TBWA\Sri Lanka | Creative |
Gayan Perera | TBWA\Sri Lanka | Client Servicing |
Shermeel Gunaratne | TBWA\Sri Lanka | Client Servicing |
Gordon White | TBWA\Sri Lanka | Client Servicing |
Mohamed Ikram | TBWA\Sri Lanka | Production coordination |
Saminda Rupasinghe | TBWA\Sri Lanka | Studio Manager |
Mayura Sesath | TBWA\Sri Lanka | Graphic Designer |
Lishanthi De Silva | TBWA\Sri Lanka | Content writing |
Shalini Rupesinghe | TBWA\Sri Lanka | Strategy |
Daham Weerawansa | Mercury Public Relations | PR Consultant |
Sulochana Perera | Mercury Public Relations | PR Consultant |
Harsha Karunarathna | 24frames | Video production |
Shyan Gershon | 24 Frames | Direction |
Chamath Hasanka | 24 Frames | Photo Direction |
Charitha Attalage | 24 Frames | Audio |
Thilina Rajapaksha | 24 Frames | Editing |
Nipuna Vidarshana | 24 Frames | Graphics |
Rivinu Amanda | 24 Frames | Graphics |
The Aura Incense Barricade is an idea that helps to keep humans and elephants separate in areas afflicted with the human-elephant conflict. Villagers pray everyday in the morning and in the evening as a ritual. They light incense sticks during prayers as a custom. It’s also a scientifically proven fact that elephants are mammals with a highly developed sense of smell. Combining these two factors we designed a product, the Aura ‘Aliya’ Incense Stick (‘Aliya’ means Elephant), which when lit releases a fragrance that repels elephants. The stick combines five, elephant repelling, non-toxic, natural ingredients of ginger, lemon grass, citronella, palma rosa and patchouli for this purpose. This 12 inch incense stick, with a 15.7mm circumference burns for an extended time of 51/2 hours while emitting its fragrance parallel to the ground to a minimum radius of 20 meters. Elephants sense this from afar and avoid the area.
Sri Lanka is a devout nation, and as such villagers residing in areas riddled with the human elephant-conflict pray everyday, as a ritual, in the early morning and in the evening hoping for a peaceful existence. It is customary for villagers to light incense sticks every time they pray. It’s also scientifically proven that elephants are mammals with a highly developed sense of smell. The Aura Aliya Incense Stick been able to turn the ordinary incense stick into a powerful elephant repellent by creating an invisible barricade between humans and elephants.