Title | FIREVASE |
Brand | SAMSUNG FIRE & MARINE INSURANCE |
Product / Service | SAMSUNG FIRE & MARINE INSURANCE |
Category | E02. Small Scale Special Solutions |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Production | JUNPASANG PRODUCTION Seoul, SOUTH KOREA |
Production 2 | BOUNCE CREATIVE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Hyungkyun Oh | Cheil Worldwide | Associate Creative Director |
Seongphil Hwang | Cheil Worldwide | Associate Creative Director |
Seungree Kang | Cheil Worldwide | COPYWRITER |
Changyu Park | Cheil Worldwide | ACCOUNT DIRECTOR |
Nawon Lee | Cheil Worldwide | ACCOUNT EXECUTIVE |
Jungmin Choi | Cheil Worldwide | ACCOUNT EXECUTIVE |
Wansoo Park | Cheil Worldwide | ACCOUNT EXECUTIVE |
Jieun Chae | Cheil Worldwide | ACCOUNT EXECUTIVE |
Sunho Bae | Cheil Worldwide | Agency Producer |
Wanmo Koo | Bounce Creative | DESIGNER |
Jeakyun Kim | Bounce Creative | DESIGNER |
Sungjin Lee | Bounce Creative | DESIGNER |
Taeyul Ko | Freelancer | DESIGNER |
Kyounghyun Kim | Junpasang Production | EXECUTIVE PRODUCER |
Seunghyun Jo | Junpasang Production | PRODUCTION DESIGNER |
Hyungju Park | Junpasang Production | FILM PRODUCER |
Sunglae Hong | Kiss FM | SOUND DESIGNER |
Inu Hwang | Audio Village | MUSIC COMPOSER |
Yonghan Moon | Yonggamhan Production | DIRECTOR |
Jooyong Kim | Rue N Ran | MODEL AGENT |
Donghyun Kim | Fireworks | EDITOR |
Hongjune Yoo | Fireworks | FLAME ARTIST |
Hyunah Lee | Fireworks | COLORIST |
Changbae Kang | Freelancer | CINEMATOGRAPHER |
Hyojung Ryou | Mimicry | PRODUCTION ART DIRECTOR |
Junbum Ann | Freelancer | CINEMATOGRAPHER |
Jiwon Choi | JW Pictures | PHOTOGRAPHER |
Kyoungwon Kang | JW Pictures | PHOTOGRAPHER |
Choongsun Park | Freelancer | PHOTOGRAPHER |
Hyoeun Jeon | Cheil Worldwide | TRANSLATOR |
From September 1st to December 31st, 2018, the Firevase was distributed to 100,000 households in the traditional Korean village, the traditional markets, and other places nationwide that the government designated as fire-prone areas. While the campaign was promoted online, 20,000 Samsung Risk Consultants handed out the Firevases to the people. A video featuring a celebrity putting out a fire helped spread the campaign online as well as in theaters, and a print ad was run in 46 different newspapers and magazines. Furthermore, the Firevase was featured and talked about in news, entertainment and education programs of over 50 different TV networks and news outlets. 100,000 Firevases went to households as fire extinguishers as well as ambient media that became a topic of conversation on social media. Receivers of the Firevase even cre-ated their own content that was shared online and further spread the campaign.