Title | NINJA TRICKS IN SHIBUYA |
Brand | NTT DOCOMO, INC. |
Product / Service | WOW! JAPAN |
Category | C01. Animated Digital Screens |
Entrant | ADK CREATIVE ONE Tokyo, JAPAN |
Idea Creation | ADK CREATIVE ONE Tokyo, JAPAN |
Media Placement | AIM CREATE CO. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Toru Fujii | ADK Creative One Inc. | Senior Creative Director |
Shiho Ishikawa | ADK Creative One Inc. | Creative Director |
Keiko Oda | ADK Creative One Inc. | Copywriter |
Akira Kobayashi | ADK Creative One Inc. | Agency Producer |
Tsutomu Horiuchi | ADK Marketing Solutions Inc. | Account Executive |
Mao Minamide | ADK Marketing Solutions Inc. | Account Executive |
Satoru Ikeda | ADK Creative One Inc. | Producer |
Kei Takeda | ADK Creative One Inc. | Production Manager |
Jyunya Sasada | ADK Creative One Inc. | Production Manager |
Naoya Yamaguchi | Hat INC. | Director |
Dai Kawai | Free lance | Cameraman |
Takahiro Ogura | Kokihihumi | Cameraman |
Yuzuru Nikaidou | Free lance | Lighting |
Akito Furukawa | Free lance | Stage design |
Tomonori Kaneda | ADK Creative One Inc. | Editor |
Takeshi Yamamoto | ADK Creative One Inc. | Editor |
Tomohiko Ezoe | ADK Creative One Inc. | Sound Design Arrangement |
Ayano Takemure | ADK Creative One Inc. | Sound Design Arrangement |
Kou Shimizu | ADK Creative One Inc. | Web Planner |
Tamotsu Sasaki | ADK Creative One Inc. | Web Director |
Noboru Arai | Free lance | Web Designer |
Mari Nakaya | Free lance | Coding |
A surprising experience was provided to inbound tourists through an optical illusion movie shown on a huge 10-meter-high digital screen on the wall of a building facing a busy intersection. Various tests were conducted, to make backgrounds that matched the daytime and night-time colors of the building wall, and Ninja tricks were shown. The camera above the large outdoor screen detected the traffic signal, and started the movie as the lights turned red. People waiting at the traffic signal saw the Ninja appear and perform traditional Ninja tricks. The minute they thought the Ninja was just an illusion, a real Ninja appeared.
The targets for WOW! JAPAN are inbound tourists to Japan, which have increased in number to top 30 million in 2018. Research* shows that 98.7% of non-Japanese are aware of Ninjas and 63.1% believe they still exist. To provide surprise for the target who seek cultural and traditional experiences, an optical illusion movie with a Ninja, was created. A traditional Ninja appeared in Shibuya, which is a symbol of cosmopolitan Tokyo. The execution utilized innovative Japanese digital technology for the optical movie, providing an unexpected experience. And content answered to the target who came to Japan to also see the traditional side.