TOKYO SUSHI TRAIN

TitleTOKYO SUSHI TRAIN
BrandSUSHIRO GLOBAL HOLDINGS LTD.
Product / ServiceBRAND
CategoryA01. Food / Drink
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Idea Creation ADK MARKETING SOLUTIONS Tokyo, JAPAN
Idea Creation 2 ADK Tokyo, JAPAN
Media Placement ADK MARKETING SOLUTIONS Tokyo, JAPAN

Credits

Name Company Position
Ken Matsuda ADK Creative One Inc. Group head
Ryo Hasegawa ADK Creative One Inc. Art Director
Takashi Mizuochi ADK Creative One Inc. Designer
Ichiro Yamada ADK Creative One Inc. Group head
Mako Abiru ADK Creative One Inc. Planner
Kou Shimizu ADK Creative One Inc. Web Director
Naoki Yasutake ADK Marketing Solutions Inc. Account Executive
Tatsuya Naoe NOET PHOTO VISUALS Photographer
Kan Wakai VISIONARY VANGUARD Photographer
Saya Morita Re:KICHIN Foodstylist
Chiaki Ishihara ADK Creative One Inc. Designer

Cultural/Context information for the jury

Kaiten-zushi (conveyor belt sushi) is one of Japan's national foods, beloved by people of all ages. Despite being Japan's top kaiten-zushi chain, Sushiro only has four stores in central Tokyo, and even these are not well known. Seeking to boost sales and make serious inroads in the capital, Sushiro urgently needed to raise its presence in Tokyo. To this end, we set our sights on the Yamanote Line, which serves around 60 million monthly users. This train line forms a loop around the center of Tokyo. By turning platform gates into sushi store counter seats, and trains into sushi-bearing conveyor belts, we made the world’s largest kaiten-zushi appear in Tokyo. The first of its kind in Japan, the combined advertising on trains and platform gates offered commuters a simulated sushi experience, in a grand attempt to entice their tastebuds.

Translation. Provide a full English translation of any text.

Platform gate advertising Yamanote Line Stations New Store Project  Takadanobaba branch,Minamiikebukuro branch,Ueno branch,Gotanda branch Tweet the stations where you’d like to see new stores! 500 sushi coupons to be won! Search ‘Sushiro’ for details.