HOW TO HELP BLINDS USE SMART PHONE MORE DIGITALLY?

TitleHOW TO HELP BLINDS USE SMART PHONE MORE DIGITALLY?
BrandALIBABA.CO
Product / ServiceSMART TOUCH
CategoryB02. Mobile Apps
EntrantALIBABA Hangzhou, CHINA
Idea Creation mcgarrybowen Shanghai, CHINA
Production ALIBABA Hangzhou, CHINA

Credits

Name Company Position
Danny Li mcgarrybowen ECD
Kathy He mcgarrybowen Creative Director
Evelyn Tan mcgarrybowen Senior Copy Writer
Raylene Ren mcgarrybowen Senior Art Director
CC Chen mcgarrybowen Senior Art Director

Background

Brief We want to design a product in low cost to make blind people can be faster and smarter when they are using smart phone. Objectives Our objectives is help every blind has a better brand experience when using our product.

Describe the creative idea

Idea We design a smart phone film with 6 points. We call it Smart Touch. User can start the phone quickly by the 6 points. Alibaba and Tsinghua University Damo Academy developed the product just cost less than 10 CNY. Then we base on the 6 points writing of Braille to create the core idea, make the Smart Touch be the world’s first mobile phone film specially for the blind. We according that urgent need in blind people’s reality, choose total 13 APPs and smart phone functions, which to make their daily life faster, smarter, and more user-friendly when they are using smart phone.

Describe the strategy

Target audience Every blind person. Make them don't have to pay for expensive smart phone with Siri. Using a simply piece of thin film, they are able to use their phone more conveniently.

Describe the execution

Implementation We design a smart phone film with 6 points. We call it Smart Touch. User can start the phone quickly by the 6 points. Alibaba and Tsinghua University Damo Academy developed the product just cost less than 10 CNY. Then we base on the 6 points writing of Braille to create the core idea, make the Smart Touch be the world’s first mobile phone film specially for the blind. We according that urgent need in blind people’s reality, choose total 13 APPs and smart phone functions, which to make their daily life faster, smarter, and more user-friendly when they are using smart phone.

List the results

This work is reported by hundreds of media in and out of China. We create an offline store for the blind to take experience. Next step, we are going to sell it online through Tao Bao which is the largest e-commerce platform in China with nearly zero cost to help all the blind in China.

Links

Application URL