Title | SOLAR BOAT : CLEAN UP MEKONG |
Brand | HANWHA |
Product / Service | HANWHA |
Category | B05. Use of Ambient Media: Large Scale |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | PLANIT PRODUCTION Seoul, SOUTH KOREA |
Production 2 | K-MARINE CO., LTD. Gimje, SOUTH KOREA |
Additional Company | MINT C&M Hochiminh City, VIETNAM |
Additional Company 2 | HANWHA GROUP Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jung-A Kim | Innocean Worldwide | Executive Creative Director |
Nari Moon | Innocean Worldwide | Art Director |
Doyu Yang | Innocean Worldwide | Copywriter |
Jaeeun Kim | Innocean Worldwide | Art Director |
Jiyon Rhim | Innocean Worldwide | Art Director |
Seonhwa Hwang | Innocean Worldwide | Creative Technologist |
Hye-dong Roh | Innocean Worldwide | Creative Technologist |
Sungwoo Kim | Innocean Worldwide | Creative Technologist |
Ha Yong Jung | Innocean Worldwide | Art Director |
Bae-Sung Kim | Innocean Worldwide | Agency Producer |
Jina Shin | Innocean Worldwide | Account Executive |
Jung Eun Lee | Innocean Worldwide | Media Planner |
Deuk Jin Kim | Innocean Worldwide | Media Planner |
Woo Seok Jang | Innocean Worldwide | Promotion Planner |
Chanwoo Lee | K-Marine | Boat Manufacturer |
Sung Bin Kim | Element Pictures | Director |
Sang Ho Hong | Opticam | Director of Photography |
Mogun Kang | - | Focus Puller |
Hyung Joon Park | Planit Production | Executive Producer |
Ye Rang Kang | Planit Production | Producer |
Kyu Won Lee | Keystone Play | Editor |
Seong Hun Lee | Keystone Play | Flame Artist |
Kyu Ri Kim | Keystone Play | Post Producer |
Soo Jeong Park | Vision Holdings | Colorist |
Da Young Ji | Vision Holdings | Post Producer |
Garam Yu | Keats | Sound Designer |
Sua Han | Keats | Sound Studio Producer |
Terry Noh | Mint C&M | Vietnam event director |
Taehwa Jeon | XOD | Vietnam event director |
Minh Thu Nguyen Ho | Mint C&M | Vietnam event assistant |
The Hanwha Solar Boat is being used as the best medium to directly convey our message to residents near the Mekong River, the target group of our campaign.
Ocean garbage is globally a serious problem. 88%~95% of the ocean garbage is coming from the 10 rivers of Asia and Africa. The Mekong River is a transboundary river originating from China, passing through Myanmar, Laos, Thailand, and Cambodia and finally through Vietnam to the sea. Vietnam is the last stand of floating garbage from six countries before it goes to sea. However, The Vietnamese dumped garbage into the Mekong River and believed that the river becomes clean soon because it flows fast into the sea. Hanwha is pursuing a solar energy business in Vietnam, and as a member of the community, it has come up with a "clean-up Mekong" campaign with ideas that can solve Vietnamese environmental problems and even global ocean garbage problems.
First of all, we produced a Solar Boat with Hanwha's solar solution to collect floating garbage from the Mekong River in Vietnam, just before it flowed into the sea. A large number of environmental campaigns undertaken to protect the Earth often inadvertently pollute the Earth in another way. However, our solar boat does not use a single gram of fossil fuel, Instead, only solar energy operates the boat and runs the conveyor belt to collect floating garbage. As a result, it emits nothing harm to the earth. We also used the Solar Boat itself as a medium travelling over the river. We assigned the character of the Mekong River’s hero who eats floating garbage to Solar boat and applied it to the exterior design. Thus, while the Sola boat was collecting garbage, it could serve as an opportunity for residents to reflect once again on their behavior of dumping waste.
Using the conveyor belt of Solar Boat to collect floating garbage is also important, but raising the environmental awareness of people is essential to solving fundamental problems. Therefore, we created a character to approach friendly to communicate for Vietnamese people. And we called it “Solar hero” in order to be recognized as the character to save the Mekong by using solar energy, This character has been used throughout the design of the boat's exterior, digital campaigns and events. Watching the personalized Hanwha Solar boats struggle to clean up the Mekong River was the only way to help residents no longer litter the river, but even as a goal to clean up the abandoned garbage.
1) August 2018~May 2019: Solar boat design/production/trial A high performed Hanwha Q CELLS' Q.PEAK DUO solar modules were built with a total 6.45mX2.3mX2.6m boat and a maximum output of 4.4kW to collect garbage along the Mekong River 2) January~May 2019: Solar Hero Character Development 3) May~June 2019: Execution of digital campaign to raises public awareness on environment and expectations for solar boat. 4) June 2019~present: We donated two solar boats on the world environment day and they are running to collect the garbage and to execute media role delivering the message about environmental awareness.
- From the donation of solar boat to the present, we have collected a lot of floating garbage contributing to solving the environmental problems of the Mekong River and ocean garbage. It also reminds residents of the Mekong River area of the importance of the environment. - Through the digital campaign and film, we achieved 23 million Impressions, 10 million views, and more than 80,000 reactions (total interaction including like, comment, share). It is particularly encouraging that this campaign has led to an active debate on environmental issues, renewable energy, and especially importance of solar energy among Vietnamese netizens. - With the disclosure of the Vietnamese press (more than 38 cases) and the global press (more than 92 cases), it has attracted not only Vietnam but also the world. - Vietnam’s other provinces and other countries request the Hanwha solar boat.