Background

Challenge Now in current smart phone, blind mode is mainly based on Siri and voice input. The whole process is hard to blind people. In China, there are about 14 million blind people, the smart phone designed for blind is very expensive to almost of them. Brief We want to design a product in low cost to make blind people can be faster and smarter when they are using smart phone.

Describe the creative idea

Idea We design a smart phone film with 6 points. We call it Smart Touch. User can start the phone quickly by the 6 points. Alibaba and Tsinghua University Damo Academy developed the product just cost less than 10 CNY. Then we base on the 6 points writing of Braille to create the core idea, make the Smart Touch be the world’s first mobile phone film specially for the blind. We according that urgent need in blind people’s reality, choose total 13 APPs and smart phone functions, which to make their daily life faster, smarter, and more user-friendly when they are using smart phone.

Describe the strategy

Target audience Every blind person. Make them don't have to pay for expensive smart phone with Siri. Using a simply piece of thin film, they are able to use their phone more conveniently. Relevance to platform Alibaba as a global e-commerce company possess over 30 apps which enable people in China even the world to live a life more digitally and conveniently. As a great company it takes the responsibility to help everyone include the blind to use smart phone more easily and get them involved smoothly into into the digital world.

Describe the execution

Implementation We design a smart phone film with 6 points. We call it Smart Touch. User can start the phone quickly by the 6 points. Alibaba and Tsinghua University Damo Academy developed the product just cost less than 10 CNY. Then we base on the 6 points writing of Braille to create the core idea, make the Smart Touch be the world’s first mobile phone film specially for the blind. We according that urgent need in blind people’s reality, choose total 13 APPs and smart phone functions, which to make their daily life faster, smarter, and more user-friendly when they are using smart phone. Timeline From 2018.11-2019.04 Placement After successfully developed the Smart Touch, We create an offline store for the blind to take experience. Next step, we are going to sell it online through Tao Bao which is the largest e-commerce platform in China with nearly zero cost.

List the results

This work is reported by hundreds of media in and out of China. We create an offline store for the blind to take experience. Next step, we are going to sell it online through Tao Bao which is the largest e-commerce platform in China with nearly zero cost to help all the blind in China.