| Title | MOTTAINAI MOVIE |
| Brand | DENTSU INC. |
| Product / Service | DENTSU INC. |
| Category | A11. Corporate Social Responsibility (CSR) / Corporate Image |
| Entrant | DENTSU INC. Osaka, JAPAN |
| Idea Creation | DENTSU INC. Osaka, JAPAN |
| Production | AT ARMZ Osaka, JAPAN |
| Production 2 | STARRYWORKS INC. Osaka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Aki Masuyama | DENTSU INC. | Creative Director |
| Ryo Fujii | DENTSU INC. | Creative Director/Planner/Art Director |
| Kyohei Myoga | DENTSU INC. | Planner/Art Director |
| Tomoki Kobori | DENTSU INC. | Planner |
| Tsubasa Syoji | DENTSU INC. | Art Director |
| Kaya Koike | DENTSU INC. | Planner |
| Fumi Kawaji | At Armz Inc. | Film Producer |
| Atushi Tsuboi | At Armz Inc. | PM/Set Designer |
| Ikumi Honda | At Armz Inc. | PM/Set Designer |
| Masaya Fujimoto | Freelance | Cinematographer/Gaffer |
| Kensuke Kaneda | Freelance | Narrator |
| Tatusya Ookawa | Freelance | Performer |
| Yurie Shirasawa | Freelance | Performer |
| Koji Kimura | STARRYWORKS inc. | Web Director |
| Katsuya Murano | STARRYWORKS inc. | Web Director |
| Yoshiko Dokyu | STARRYWORKS inc. | Web Director |
| Ryo Kaneko | Dentsu Creative X Inc. | Special Thanks |
Dentsu is a notorious advertising company. So, in order to get a good reputation even a little, we launched a ground-breaking and an earth-friendly project.
Free Video Footage Site of Deleted Scenes.
Did you know? In the process of making TV commercials or promotional video, a lot of deleted scenes and unreleased footages are created that no one can see, unfortunately. Therefore, we are going to take actions for those footages. We created a concept movie introducing our idea, We remake and edit unused movie files as free footage, that you can download. You can use them for your production freely, even for commercial purposes like TV commercials or Music Videos.
• Implementation・・・Twitter / Special website (=Free Video Footage Site of Deleted Scenes) • Scale・・・Publish 29 free videos on the site
For announcements, we posted concept movies and sample movies on Twitter. As a result of buzzing, we confirmed the inflow of users to the special website (=Free Video Footage Site of Deleted Scenes). Succeeded in raising the company's reputation.