| Title | KURONEKO STAND |
| Brand | YAMATO TRANSPORT CO., LTD. |
| Product / Service | KURONEKO STAND |
| Category | A05. Business Transformation |
| Entrant | DAI NIPPON PRINTING Tokyo, JAPAN |
| Idea Creation | PACKCITY JAPAN CO., LTD. Tokyo, JAPAN |
| Idea Creation 2 | DAI NIPPON PRINTING Tokyo, JAPAN |
| Idea Creation 3 | TOYOTA MARKETING JAPAN Aichi, JAPAN |
| Production | PASS CO., LTD. Tokyo, JAPAN |
| Production 2 | ABLE-BEAN LLC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kumiko Nagai | Dai Nippon Printing Co., Ltd. | Planner |
| Misato Nagaoka | Dai Nippon Printing Co., Ltd. | Planner |
| Junko Kimura | Dai Nippon Printing Co., Ltd. | Director |
| Keisuke Miyajima | DNP Communication Design Co., Ltd. | Digital Creative Director |
| Shoichi Wada | Pass CO., LTD. | President |
| Kazushige Ikezawa | Able-Bean LLC | President |
In hoping to provide a "new and stress free experience" for customers, Yamato Transport Company has launched a self-service parcel delivery station "Kuroneko Stand" in Tokyo for the first time.
In Japan's Parcel Delivery industry, the increase in the number of redeliveries and the shortage of drivers have both become a serious issue as the parcel delivery service has become so popular due to the expansion of the EC market and the increase in users of flea market apps, etc. On the other hand, EC users who use the service are not happy in requesting redelivery and waiting for delivery.
At this station, customers who have registered to become a "Kuroneko Member" with the Yamato Transport Membership Service can pick up and drop off their parcels using a designated locker that is available 24 hours a day. In order to help customers pick up and drop off their parcels in a self-styled manner, we have implemented the pict signs and floor conductor graphics to indicate what they can do in the station and to show the lead line.
Timeline: released May 29, 2019 and opened May 30, 2019
We have changed and renewed the name and design of the station from the conventional Yamato Transport store "TA-Q-BIN Center" and also emphasized that it can offer new and smart experiences. In that way, while it is very common to order the goods by the EC and have them delivered to the house, we want to change the awareness and way of receiving the parcels, such as getting the parcels themselves at a nearby store.
Consumer awareness: More than 7 newspaper companies, 5 TV programs and 116 web news sites featured it as “Impact of the industry's first self-service store”. There have been many positive tweets about Kuroneko Stand on SNS. Response rate: A Questionnaire to ask the customers to evaluate the service was set up by a press of a button from the time of opening. The question was "How was your receiving experience at the Kuroneko Stand," and 78% has responded satisfactory so far. Changes in behavior: About one-fourth of the condominium residents near the Kuroneko Stand have so far applied to "pick-up at the Kuroneko Stand if not present when the parcel is delievered," instead of redelivery.