Winners & Shortlists
Winners
Winners & Shortlists
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Brand Experience & Activation
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Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Download Shortlist PDF
Download Winners PDF
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Title
Brand
Product / Service
Medium
Entrant Company
Location
Award
B01 Brand-led Education & Awareness
BACK2LIFE
SAMSUNG
SOCIAL RESPONSIBILITY PROJECT
Mobile
CHEIL PENGTAI Beijing
CHINA
Silver
LIFEBUOY GERM NASHINI
UNILEVER
LIFEBUOY
Use of Technology
MULLENLOWE LINTAS GROUP INDIA Mumbai
INDIA
SEE PAST THE SCREEN
PLANO
PLANO APP
Integrated
INITIATIVE Singapore
SINGAPORE
#IDIDNTKNOW
SC JOHNSON
ALL OUT
Integrated
BBDO INDIA Gurgaon
INDIA
#IDIDNTKNOW
SC JOHNSON
ALL OUT
Film Craft: Script
BBDO INDIA Gurgaon
INDIA
AIRPORT
GLAXOSMITHKLINE
PANADOL COLD & FLU
Film Craft: Use of Music / Sound Design
GSK CONSUMER HEALTHCARE Nyon
SWITZERLAND
FLU RESPONSIBLY: BLOCK, WASH, POP
GLAXOSMITHKLINE
PANADOL COLD & FLU
Branded Content & Entertainment: Digital & Social
GSK CONSUMER HEALTHCARE Nyon
SWITZERLAND
STOP THE DRAMA
MANULIFE INSURANCE
MANULIFE INSURANCE
Branded Content & Entertainment: Digital & Social
TBWA\SINGAPORE
SINGAPORE
ORGAN COMMERCIALS
NHK EDUCATIONAL
BODYPEDIA
Branded Content & Entertainment: Film, TV and Online Film Content
DENTSU INC. Tokyo
JAPAN
CAN YOGA SELL LUBRICANTS?
CASTROL
CASTROL CRB TURBOMAX
Branded Content & Entertainment: Live Experience
CURRENT GLOBAL Mumbai
INDIA
Silver
LIFEBUOY GERM NASHINI
UNILEVER
LIFEBUOY
Ambient Outdoor
MULLENLOWE LINTAS GROUP INDIA Mumbai
INDIA
ONE MINDFUL MIND
NEUROGEN
NER
Print Collateral
TBWA\INDIA Mumbai
INDIA
Bronze
MY PLACE TO BE
ITOCHU
SUPPORT SERVICES TO BALANCE WORK WITH CANCER TREATMENT
Print & Publishing
ITOCHU CORPORATION Tokyo
JAPAN
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC.
THE RESTAURANT OF MISTAKEN ORDERS
Brand Experience & Activation
TBWA\HAKUHODO INC. Tokyo
JAPAN
Short List
THE CUUPCAKES
ROCHE
NOT APPLICABLE
Brand Experience & Activation
DNA COMMUNICATIONS Hong Kong
HONG KONG SAR
DUREX MAKES SAFETY SEXY WITH HIV AWARENESS AND PREVENTION CAMPAIGN: #ALWAYSCOMEP
DUREX, RECKITT BENCKISER HEALTHCARE PHILIPPINES, INC.
DUREX CONDOMS
Brand Experience & Activation
STRATEGIC WORKS The Philippines
THE PHILIPPINES
THE MOST CHALLENGING PINGPONG TABLE
JAPAN PARA TABLE TENNIS ASSOCIATION
PARA PINGPONG TABLE
Brand Experience & Activation
TBWA\HAKUHODO INC. Tokyo
JAPAN
Short List
LIFEBUOY GERM NASHINI
UNILEVER
LIFEBUOY
Brand Experience & Activation
MULLENLOWE LINTAS GROUP INDIA Mumbai
INDIA
STOP THE DRAMA
MANULIFE INSURANCE
MANULIFE INSURANCE
Brand Experience & Activation
TBWA\SINGAPORE
SINGAPORE
ONE MINDFUL MIND
NEUROGEN
NER
Product Innovation
TBWA\INDIA Mumbai
INDIA
SUGU-KINEN PROJECT
PFIZER JAPAN INC
CHAMPIX
Digital Craft: User Experience (UX)
DENTSU ISOBAR Tokyo
JAPAN
B02 Non-profit / Foundation-led Education & Awareness
BE A MAN OF MORE WORDS
THE MOVEMBER FOUNDATION
SUICIDE PR
Film: Cinema, TV and Digital Film Content
CUMMINS & PARTNERS Melbourne
AUSTRALIA
BEYOND THE LABEL
NATIONAL COUNCIL OF SOCIAL SERVICE
PUBLIC EDUCATION; NOT-FOR-PROFIT
Film: Cinema, TV and Digital Film Content
McCANN SINGAPORE
SINGAPORE
CHEN
CEO ROUNDTABLE
CEORT MENTAL HEALTH
Film: Cinema, TV and Digital Film Content
BBDO CHINA Shanghai
CHINA
LIFE CHANT
COLOMBO MUNICIPAL COUNCIL
PUBLIC HEALTH DEPARTMENT
Radio & Audio
TRIAD Colombo
SRI LANKA
Bronze
THE BRIDAL UNIFORM
UN WOMEN
ANTI-CHILD MARRIAGES
PR
BBDO PAKISTAN Lahore
PAKISTAN
Silver
BEYOND THE LABEL
NATIONAL COUNCIL OF SOCIAL SERVICE
PUBLIC EDUCATION; NOT-FOR-PROFIT
Integrated
McCANN SINGAPORE
SINGAPORE
6 MONTHS | BREASTMILK IS ALL YOU NEED
SAVE THE CHILDREN / UNICEF / ALIVE & THRIVE
EXCLUSIVE BREASTFEEDING
Integrated
BRIDGE Yangon
MYANMAR
BE A MAN OF MORE WORDS
THE MOVEMBER FOUNDATION
SUICIDE PR
Film Craft: Script
CUMMINS & PARTNERS Melbourne
AUSTRALIA
#BPM100 DANCE PROJECT
JAPANESE RED CROSS SOCIETY, BYTEDANCE KK
#BPM100 DANCE PROJECT
Branded Content & Entertainment: Digital & Social
JAPANESE RED CROSS NATIONAL HEADQUARTERS Tokyo
JAPAN
BEYOND THE LABEL
NATIONAL COUNCIL OF SOCIAL SERVICE
PUBLIC EDUCATION; NOT-FOR-PROFIT
Branded Content & Entertainment: Film, TV and Online Film Content
McCANN SINGAPORE
SINGAPORE
CURE 1
MINDOPENERS
COUNSELLING FOR DEPRESSION
Outdoor
McCANN INDIA Mumbai
INDIA
CURE 2
MINDOPENERS
COUNSELLING FOR DEPRESSION
Outdoor
McCANN INDIA Mumbai
INDIA
CURE 1
MINDOPENERS
COUNSELLING FOR DEPRESSION
Print & Publishing
McCANN INDIA Mumbai
INDIA
CURE 2
MINDOPENERS
COUNSELLING FOR DEPRESSION
Print & Publishing
McCANN INDIA Mumbai
INDIA
MEMO_O_KE
THE ALZHEIMER FOUNDATION OF THAILAND
THE ALZHEIMER FOUNDATION OF THAILAND
Brand Experience & Activation
DENTSU ONE (BANGKOK)
THAILAND
MAKING MERIT OR CREATING HURT
PRIEST HOSPITAL
PRIEST HOSPITAL
Brand Experience & Activation
OGILVY Bangkok
THAILAND
Short List
B03 Fundraising & Advocacy
THE CLEFT COLLECTION
SMILE ASIA
SMILE ASIA
Direct
McCANN HEALTH Singapore
SINGAPORE
Short List
A DREAM CAR LAUNCH
NTU CHILDREN'S HOSPITAL
NTU CHILDREN'S HOSPITAL
Direct
NATIONAL TAIWAN UNIVERSITY CHILDREN'S HOSPITAL Taipei
TAIPEI
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION
ORGAN DONATION
PR
LOONG Beijing
CHINA
Bronze
#STOPMITHANI
HDFC BANK
PARIVARTAN
PR
LEO BURNETT INDIA Mumbai
INDIA
Grand Prix
HONOR THE DONOR
FORTIS HEALTHCARE
ORGAN DONATION
PR
LEO BURNETT INDIA Mumbai
INDIA
Short List
BLOOD BEACON
TAIPEI BLOOD CENTER
BLOOD DONATION
Mobile
WUNDERMAN THOMPSON Taipei
TAIPEI
THE 72 CLUB
LIFELINE
SUICIDE PREVENTION
Integrated
DDB NEW ZEALAND Auckland
NEW ZEALAND
Gold Spike
DONATE WITH A MATE
PEDIGREE
DONATE WITH A MATE
Brand Experience & Activation
CLEMENGER BBDO SYDNEY
AUSTRALIA
C01 Corporate Image & Communication
MARATHON WITH NO START LINE
AFLAC
TOMOSNOTE
Film: Cinema, TV and Digital Film Content
HAKUHODO KETTLE INC Tokyo
JAPAN
CHEN
CEO ROUNDTABLE
CEORT MENTAL HEALTH
Film: Cinema, TV and Digital Film Content
BBDO CHINA Shanghai
CHINA
A DREAM CAR LAUNCH
NTU CHILDREN'S HOSPITAL
NTU CHILDREN'S HOSPITAL
Direct
NATIONAL TAIWAN UNIVERSITY CHILDREN'S HOSPITAL Taipei
TAIPEI
SKETCHCOOK
OTSUKA PHARMACEUTICAL CO.,LTD
OTSUKA PHARMACEUTICAL CO.,LTD
Mobile
DENTSU INC. Tokyo
JAPAN
BACK2LIFE
SAMSUNG
SOCIAL RESPONSIBILITY PROJECT
Mobile
CHEIL PENGTAI Beijing
CHINA
Short List
B01 Brand-led Education & Awareness
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
Mobile
CHEIL PENGTAI Beijing
CHINA
Silver
LIFEBUOY GERM NASHINI
UNILEVER / LIFEBUOY
Use of Technology
MULLENLOWE LINTAS GROUP INDIA Mumbai
INDIA
SEE PAST THE SCREEN
PLANO / PLANO APP
Integrated
INITIATIVE Singapore
SINGAPORE
#IDIDNTKNOW
SC JOHNSON / ALL OUT
Integrated
BBDO INDIA Gurgaon
INDIA
#IDIDNTKNOW
SC JOHNSON / ALL OUT
Film Craft: Script
BBDO INDIA Gurgaon
INDIA
AIRPORT
GLAXOSMITHKLINE / PANADOL COLD & FLU
Film Craft: Use of Music / Sound Design
GSK CONSUMER HEALTHCARE Nyon
SWITZERLAND
FLU RESPONSIBLY: BLOCK, WASH, POP
GLAXOSMITHKLINE / PANADOL COLD & FLU
Branded Content & Entertainment: Digital & Social
GSK CONSUMER HEALTHCARE Nyon
SWITZERLAND
STOP THE DRAMA
MANULIFE INSURANCE / MANULIFE INSURANCE
Branded Content & Entertainment: Digital & Social
TBWA\SINGAPORE
SINGAPORE
ORGAN COMMERCIALS
NHK EDUCATIONAL / BODYPEDIA
Branded Content & Entertainment: Film, TV and Online Film Content
DENTSU INC. Tokyo
JAPAN
CAN YOGA SELL LUBRICANTS?
CASTROL / CASTROL CRB TURBOMAX
Branded Content & Entertainment: Live Experience
CURRENT GLOBAL Mumbai
INDIA
Silver
LIFEBUOY GERM NASHINI
UNILEVER / LIFEBUOY
Ambient Outdoor
MULLENLOWE LINTAS GROUP INDIA Mumbai
INDIA
ONE MINDFUL MIND
NEUROGEN / NER
Print Collateral
TBWA\INDIA Mumbai
INDIA
Bronze
MY PLACE TO BE
ITOCHU / SUPPORT SERVICES TO BALANCE WORK WITH CANCER TREATMENT
Print & Publishing
ITOCHU CORPORATION Tokyo
JAPAN
THE RESTAURANT OF MISTAKEN ORDERS
DAIKI ANGEL HELP INC. / THE RESTAURANT OF MISTAKEN ORDERS
Brand Experience & Activation
TBWA\HAKUHODO INC. Tokyo
JAPAN
Short List
THE CUUPCAKES
ROCHE / NOT APPLICABLE
Brand Experience & Activation
DNA COMMUNICATIONS Hong Kong
HONG KONG SAR
DUREX MAKES SAFETY SEXY WITH HIV AWARENESS AND PREVENTION CAMPAIGN: #ALWAYSCOMEP
DUREX, RECKITT BENCKISER HEALTHCARE PHILIPPINES, INC. / DUREX CONDOMS
Brand Experience & Activation
STRATEGIC WORKS The Philippines
THE PHILIPPINES
THE MOST CHALLENGING PINGPONG TABLE
JAPAN PARA TABLE TENNIS ASSOCIATION / PARA PINGPONG TABLE
Brand Experience & Activation
TBWA\HAKUHODO INC. Tokyo
JAPAN
Short List
LIFEBUOY GERM NASHINI
UNILEVER / LIFEBUOY
Brand Experience & Activation
MULLENLOWE LINTAS GROUP INDIA Mumbai
INDIA
STOP THE DRAMA
MANULIFE INSURANCE / MANULIFE INSURANCE
Brand Experience & Activation
TBWA\SINGAPORE
SINGAPORE
ONE MINDFUL MIND
NEUROGEN / NER
Product Innovation
TBWA\INDIA Mumbai
INDIA
SUGU-KINEN PROJECT
PFIZER JAPAN INC / CHAMPIX
Digital Craft: User Experience (UX)
DENTSU ISOBAR Tokyo
JAPAN
B02 Non-profit / Foundation-led Education & Awareness
BE A MAN OF MORE WORDS
THE MOVEMBER FOUNDATION / SUICIDE PR
Film: Cinema, TV and Digital Film Content
CUMMINS & PARTNERS Melbourne
AUSTRALIA
BEYOND THE LABEL
NATIONAL COUNCIL OF SOCIAL SERVICE / PUBLIC EDUCATION; NOT-FOR-PROFIT
Film: Cinema, TV and Digital Film Content
McCANN SINGAPORE
SINGAPORE
CHEN
CEO ROUNDTABLE / CEORT MENTAL HEALTH
Film: Cinema, TV and Digital Film Content
BBDO CHINA Shanghai
CHINA
LIFE CHANT
COLOMBO MUNICIPAL COUNCIL / PUBLIC HEALTH DEPARTMENT
Radio & Audio
TRIAD Colombo
SRI LANKA
Bronze
THE BRIDAL UNIFORM
UN WOMEN / ANTI-CHILD MARRIAGES
PR
BBDO PAKISTAN Lahore
PAKISTAN
Silver
BEYOND THE LABEL
NATIONAL COUNCIL OF SOCIAL SERVICE / PUBLIC EDUCATION; NOT-FOR-PROFIT
Integrated
McCANN SINGAPORE
SINGAPORE
6 MONTHS | BREASTMILK IS ALL YOU NEED
SAVE THE CHILDREN / UNICEF / ALIVE & THRIVE / EXCLUSIVE BREASTFEEDING
Integrated
BRIDGE Yangon
MYANMAR
BE A MAN OF MORE WORDS
THE MOVEMBER FOUNDATION / SUICIDE PR
Film Craft: Script
CUMMINS & PARTNERS Melbourne
AUSTRALIA
#BPM100 DANCE PROJECT
JAPANESE RED CROSS SOCIETY, BYTEDANCE KK / #BPM100 DANCE PROJECT
Branded Content & Entertainment: Digital & Social
JAPANESE RED CROSS NATIONAL HEADQUARTERS Tokyo
JAPAN
BEYOND THE LABEL
NATIONAL COUNCIL OF SOCIAL SERVICE / PUBLIC EDUCATION; NOT-FOR-PROFIT
Branded Content & Entertainment: Film, TV and Online Film Content
McCANN SINGAPORE
SINGAPORE
CURE 1
MINDOPENERS / COUNSELLING FOR DEPRESSION
Outdoor
McCANN INDIA Mumbai
INDIA
CURE 2
MINDOPENERS / COUNSELLING FOR DEPRESSION
Outdoor
McCANN INDIA Mumbai
INDIA
CURE 1
MINDOPENERS / COUNSELLING FOR DEPRESSION
Print & Publishing
McCANN INDIA Mumbai
INDIA
CURE 2
MINDOPENERS / COUNSELLING FOR DEPRESSION
Print & Publishing
McCANN INDIA Mumbai
INDIA
MEMO_O_KE
THE ALZHEIMER FOUNDATION OF THAILAND / THE ALZHEIMER FOUNDATION OF THAILAND
Brand Experience & Activation
DENTSU ONE (BANGKOK)
THAILAND
MAKING MERIT OR CREATING HURT
PRIEST HOSPITAL / PRIEST HOSPITAL
Brand Experience & Activation
OGILVY Bangkok
THAILAND
Short List
B03 Fundraising & Advocacy
THE CLEFT COLLECTION
SMILE ASIA / SMILE ASIA
Direct
McCANN HEALTH Singapore
SINGAPORE
Short List
A DREAM CAR LAUNCH
NTU CHILDREN'S HOSPITAL / NTU CHILDREN'S HOSPITAL
Direct
NATIONAL TAIWAN UNIVERSITY CHILDREN'S HOSPITAL Taipei
TAIPEI
A TEAM OF ONE
TENCENT, CHINA ORGAN DONATION / ORGAN DONATION
PR
LOONG Beijing
CHINA
Bronze
#STOPMITHANI
HDFC BANK / PARIVARTAN
PR
LEO BURNETT INDIA Mumbai
INDIA
Grand Prix
HONOR THE DONOR
FORTIS HEALTHCARE / ORGAN DONATION
PR
LEO BURNETT INDIA Mumbai
INDIA
Short List
BLOOD BEACON
TAIPEI BLOOD CENTER / BLOOD DONATION
Mobile
WUNDERMAN THOMPSON Taipei
TAIPEI
THE 72 CLUB
LIFELINE / SUICIDE PREVENTION
Integrated
DDB NEW ZEALAND Auckland
NEW ZEALAND
Gold Spike
DONATE WITH A MATE
PEDIGREE / DONATE WITH A MATE
Brand Experience & Activation
CLEMENGER BBDO SYDNEY
AUSTRALIA
C01 Corporate Image & Communication
MARATHON WITH NO START LINE
AFLAC / TOMOSNOTE
Film: Cinema, TV and Digital Film Content
HAKUHODO KETTLE INC Tokyo
JAPAN
CHEN
CEO ROUNDTABLE / CEORT MENTAL HEALTH
Film: Cinema, TV and Digital Film Content
BBDO CHINA Shanghai
CHINA
A DREAM CAR LAUNCH
NTU CHILDREN'S HOSPITAL / NTU CHILDREN'S HOSPITAL
Direct
NATIONAL TAIWAN UNIVERSITY CHILDREN'S HOSPITAL Taipei
TAIPEI
SKETCHCOOK
OTSUKA PHARMACEUTICAL CO.,LTD / OTSUKA PHARMACEUTICAL CO.,LTD
Mobile
DENTSU INC. Tokyo
JAPAN
BACK2LIFE
SAMSUNG / SOCIAL RESPONSIBILITY PROJECT
Mobile
CHEIL PENGTAI Beijing
CHINA
Short List
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