SOUNDWAVE - JAIL

TitleSOUNDWAVE - JAIL
BrandJOHNSON & JOHNSON
Product / ServiceBACTIDOL
CategoryA01. OTC Medicines
EntrantWUNDERMAN THOMPSON Makati City, THE PHILIPPINES
Idea Creation J. WALTER THOMPSON PHILIPPINES Makati City, THE PHILIPPINES
Production WUNDERMAN THOMPSON Makati City, THE PHILIPPINES

Credits

Name Company Position
Golda Roldan Wunderman Thompson Philippines Manging Director
Dave Ferrer Wunderman Thompson Philippines Chief Creative Officer
Brandie Tan Wunderman Thompson Philippines Executive Creative Director
Lorenzo Cruz Wunderman Thompson Philippines Creative Director
Boyet Custodio Wunderman Thompson Philippines Associate Creative Director
Tim Villela Wunderman Thompson Philippines Associate Creative Director
Pam Garcia Wunderman Thompson Executive Strategic Planning Director
Kathy Tambunting Wunderman Thompson Philippines Client Service Director
Marvin Osorio Wunderman Thompson Philippines Group Account Director
Pat Cui Wunderman Thompson Philippines Senior Account Manager
Carol PeBenito Wunderman Thompson Philippines Agency Producer
Gina Samala Wunderman Thompson Philippines Agency Producer
Michael Gonzales Wunderman Thompson Philippines Digital Imager
Ferdinand Ortiz Wunderman Thompson Philippines Digital Imager
Christopher Cristobal Wunderman Thompson Philippines Digital Imager

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

GENERIC NAME shall appear prominently larger than the Brand Name, with prominence being clearly & distinctly readable by normal vision as may be determined by common visual sense. The GENERIC NAME should also be prominent over the other information on the same lay-out where the GENERIC & Brand Name appear.

Describe the target audience and why your work is relevant to them.

The work dramatizes how young professionals who use their voice for others can keep their voice strong and sore throat-free with Bactidol.

Cultural/Context information for the jury

“Sagot Kita” is a Filipino colloquial expression that means “I got you.” Its keyword “sagot” translates to “answer.” The phrase can mean two ways: how Bactidol users can answer others through their strong voice, and also how Bactidol has their back by giving sore throat relief.