Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

For over-the-counter medicine and applications in the Philippines, there are no restrictions in their marketing communications.

Describe the target audience and why your work is relevant to them.

The material targets males 30 to 60 years of age from the AB urban socio-economic classes who are experiencing hair loss.

Write a short summary of what happens in the radio advert

It is midnight in the city, and a man feels someone's following him.

Cultural/Context information for the jury

Men suffering from hair loss are conscious about it. If they had it their way, they'd stop people from standing behind them, as they may notice their bald spot. Thus, it is a regular reflex for these men to check if there are people behind them, so the men can step aside if there are, and stand elsewhere where they don't feel exposed: the place where there are none.

Script. Provide the full radio advert script in English.

SFX: BUZZ OF CITY AT NIGHT. SFX: FOOTSTEPS. MAN: I feel like there's always someone behind my back. I turn...but there's no one there. I walk faster, I swear he's trailing me...I look back. Nobody. I run, faster than I ever have in my life because i feel it he's there believe me he's there I look back. No one. WOMAN: Maybe you're just conscious there's someone behind you who can see your bald spot. Get Novuhair. Nature's answer to hair loss. With 19 natural ingredients, you've got nothing to lose.