HOLD ON

TitleHOLD ON
BrandADP PHARMA
Product / ServiceNOVUHAIR
CategoryA02. OTC Applications
EntrantGIGIL Taguig, THE PHILIPPINES
Idea Creation GIGIL Taguig, THE PHILIPPINES
Production HIT PRODUCTIONS Makati City, THE PHILIPPINES

Credits

Name Company Position
Herbert Hernandez GIGIL Chief Creative Officer
Badong Abesamis GIGIL Chief Creative Officer
Heninah Salud GIGIL Art Director
Micco Balana GIGIL Account Executive
Jim Jimenez GIGIL Account Director
Sasa Abella Freelance Agency Producer
Marius Talampas Freelance Director
Mara Bernaldo Freelance Line Producer
Cam ElicaƱo GIGIL Account Supervisor
Jake Yrastorza GIGIL Managing Partner
Jeano Cruz GIGIL Senior Copywriter

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

For over-the-counter medicine and applications in the Philippines, there are no restrictions in their marketing communications.

Describe the target audience and why your work is relevant to them.

The material targets males 25 to 40 years of age from the AB urban socio-economic classes who are beginning to experience hair loss .

Write a short summary of what happens in the film

There are some things you can bring back...but not your hair.

Cultural/Context information for the jury

Studies say that the best way to address hair loss is to treat it when it's just starting to happen. If someone waits and acts only when the condition is already serious, improvement will be minimal. When hair is gone, it will be difficult to bring back.

Links

Social Media URL