PET

TitlePET
BrandAMWAY
Product / ServiceGLISTER MINT REFRESHER SPRAY
CategoryA02. OTC Applications
EntrantUNITED ADVERTISING Taipei, TAIPEI
Idea Creation UNITED ADVERTISING Taipei, TAIPEI

Credits

Name Company Position
Michael Dee United Communications Group Chief Creative Officer
Shihyen Lee United Communications Group Executive Creative Director
Nelson Liu United Communications Group Creative Director
Livia Juang United Communications Group Assistant Art Director
ChiaHsuan Lin United Communications Group Copy Writer

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

None

Describe the target audience and why your work is relevant to them.

This campaign interprets that the intimacy relationship between people can be ruined by bad breath via a runaway nose in different conversation moment. Amway Glister Mint Refresher Spray can solve this social problem efficiently. Posters were displayed in pharmacies and all Amway members' event occasions and distribution centers.

Cultural/Context information for the jury

None

Translation. Provide a full English translation of any text.

breathless