Title | LIVING LONGER |
Brand | STANDARD CHARTERED |
Product / Service | STANDARD CHARTERED |
Category | B09. Consumer Services / Business to Business |
Entrant | TBWA\SINGAPORE, SINGAPORE |
Idea Creation | TBWA\SINGAPORE, SINGAPORE |
Production | SIXTOES TV Singapore, SINGAPORE |
Production 2 | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Production 3 | THE EDITORS Sydney, AUSTRALIA |
Production 4 | POSTMAN VFX Singapore, SINGAPORE |
Production 5 | SONG ZU SINGAPORE, SINGAPORE |
Additional Company | COMPANY 3 New York, USA |
Additional Company 2 | ALT.VFX Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Hagan de Villiers | TBWA\Singapore | Executive Creative Director |
Gary Steele | TBWA\Singapore | Executive Creative Director |
Perry Essig | TBWA\Singapore | Global Creative Director |
Raul Arantes | TBWA\Singapore | Creative Director |
Eve Aw | TBWA\Singapore | Associate Creative Director |
Robin Nayak | TBWA\Singapore | Chief Strategy Officer, Southeast Asia |
Michele Bouquet | TBWA\Singapore | Global Strategy Director |
Elissa Wong | TBWA\Singapore | Strategy Executive |
Melissa Hill | TBWA\Singapore | Global Business Lead |
Andrew Norris | TBWA\Singapore | Brand Manager |
Rachael Wong | TBWA\Singapore | Brand Manager |
Melissa Tam | TBWA\Singapore | Brand Executive |
Gilda Orru | TBWA\Singapore | Project Man |
Bruce Hunt | Revoler | Director |
Lachlan Milne | - | Director Of Photography |
Michael Lacano | - | Production Designer |
Stephen Plesniak | - | Producer |
Pip Smart | Revolver | Executive Producer |
Cat Reynolds | SixToes.TV | Agency Executive Producer |
Alexandre de Franceschi | The Editors | Offline |
Janice Tay | SixToes.TV | Offline |
Company 3 | Company 3 | Color Grading |
Alt. VFX | Alt.VFX | Post Production |
Mark Doney | Postman vfx | Flame Artist |
SongZu Singapore | SongZu Singapore | Music Composition & Sound Design |
60% of people will outlive their savings. And that’s not good enough. With lifespans doubling across the world, more people than ever are outliving their savings. What’s a bank got to do with it? We help people make better financial decisions earlier. So they can prepare for a longer life and enjoy it on their own terms. Because we’re not here for good enough, we’re Here for good.
A social timebomb is ticking across Asia, Africa and the Middle East. Millions of people are living decades longer. Yet, many won’t have enough money to stop working. Data shows that people around the world want to sustain their current lifestyle in retirement. Concerns around support for elderly in their retirement as well as parents in their old age were prominent in conversations around living longer when we did social listening. We found that Super Seniors is a rising cultural trend which has deep cultural implications. Specifically in Asia, the elderly are working for longer to sustain themselves but also to do the things they couldn’t do before. This is why there are job fairs for the elderly or why some of them take up Djing or fashion catwalks.