LIVING LONGER

TitleLIVING LONGER
BrandSTANDARD CHARTERED
Product / ServiceSTANDARD CHARTERED
CategoryB09. Consumer Services / Business to Business
EntrantTBWA\SINGAPORE, SINGAPORE
Idea Creation TBWA\SINGAPORE, SINGAPORE
Production SIXTOES TV Singapore, SINGAPORE
Production 2 REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Production 3 THE EDITORS Sydney, AUSTRALIA
Production 4 POSTMAN VFX Singapore, SINGAPORE
Production 5 SONG ZU SINGAPORE, SINGAPORE
Additional Company COMPANY 3 New York, USA
Additional Company 2 ALT.VFX Sydney, AUSTRALIA

Credits

Name Company Position
Hagan de Villiers TBWA\Singapore Executive Creative Director
Gary Steele TBWA\Singapore Executive Creative Director
Perry Essig TBWA\Singapore Global Creative Director
Raul Arantes TBWA\Singapore Creative Director
Eve Aw TBWA\Singapore Associate Creative Director
Robin Nayak TBWA\Singapore Chief Strategy Officer, Southeast Asia
Michele Bouquet TBWA\Singapore Global Strategy Director
Elissa Wong TBWA\Singapore Strategy Executive
Melissa Hill TBWA\Singapore Global Business Lead
Andrew Norris TBWA\Singapore Brand Manager
Rachael Wong TBWA\Singapore Brand Manager
Melissa Tam TBWA\Singapore Brand Executive
Gilda Orru TBWA\Singapore Project Man
Bruce Hunt Revoler Director
Lachlan Milne - Director Of Photography
Michael Lacano - Production Designer
Stephen Plesniak - Producer
Pip Smart Revolver Executive Producer
Cat Reynolds SixToes.TV Agency Executive Producer
Alexandre de Franceschi The Editors Offline
Janice Tay SixToes.TV Offline
Company 3 Company 3 Color Grading
Alt. VFX Alt.VFX Post Production
Mark Doney Postman vfx Flame Artist
SongZu Singapore SongZu Singapore Music Composition & Sound Design

Write a short summary of what happens in the film

60% of people will outlive their savings. And that’s not good enough. With lifespans doubling across the world, more people than ever are outliving their savings. What’s a bank got to do with it? We help people make better financial decisions earlier. So they can prepare for a longer life and enjoy it on their own terms. Because we’re not here for good enough, we’re Here for good.

Cultural/Context information for the jury

A social timebomb is ticking across Asia, Africa and the Middle East. Millions of people are living decades longer. Yet, many won’t have enough money to stop working. Data shows that people around the world want to sustain their current lifestyle in retirement. Concerns around support for elderly in their retirement as well as parents in their old age were prominent in conversations around living longer when we did social listening. We found that Super Seniors is a rising cultural trend which has deep cultural implications. Specifically in Asia, the elderly are working for longer to sustain themselves but also to do the things they couldn’t do before. This is why there are job fairs for the elderly or why some of them take up Djing or fashion catwalks.

Links

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