| Title | IMAGINATION OF THE 5G WORLD COMES REAL |
| Brand | KOREA TELECOM |
| Product / Service | 5G |
| Category | A09. Consumer Services / Business to Business |
| Entrant | KT Seoul, SOUTH KOREA |
| Idea Creation | KT GROUP HOPE SHARING FOUNDATION Seoul, SOUTH KOREA |
| Production | WONDERBOYS Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| WooJong Nam | KT | Chief Creative Officer |
| YongHoon Kim | KT group Hope Sharing Foundation | Executive Creative Director |
| JungHye Yun | KT group Hope Sharing Foundation | Creative Director |
| HyunJi Lee | ROCKET | Director |
| YoungGwang Kim | WONDER BOYS | Executive Producer |
| HyeongJu Seo | WONDER BOYS | Producer |
| JunWoo Park | WONDER BOYS | Copywriter |
The '5G imagination' campaign's main theme is 'Do everything'. In the ad, we tried to illustrate the ultra-low latency feature of 5G with a disabled girl's story. A girl without arms wants to be a musician. Using virtual reality thanks to the ultra-low latency feature of 5G, she is able to make her dream come true, with applause from her fans all around the world.
KT does not want 5G to be limited to certain classes of people. KT wants to enlarge 5G's service region to all members of society. KT, which first commercialize 5G service in Korea, expect that this ad campaign will bring KT 5G's distinguished value to customers.