GOODBYE TO MY YESTERDAY

TitleGOODBYE TO MY YESTERDAY
BrandTHE SHIZUOKA SHIMBUN AND SHIZUOKA BROADCASTING SYSTEM
Product / ServiceCORPORATE ADVERTISING
CategoryA08. Media / Entertainment
EntrantSPOON Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production SPOON Tokyo, JAPAN

Credits

Name Company Position
Yoshimitsu SAWAMOTO DENTSU INC. Creative Director / Planner
Hirokazu UEDA DENTSU INC. Copywriter
Arata KUBOTA DENTSU INC. Art Director
Takafumi ARIMITSU DENTSU CREATIVE FORCE INC. Agency Producer
Satoshi TAKASUGI DENTSU INC. Account Executive
Akito INOKUCHI DENTSU INC. Account Executive
Naoto TANAKA Spoon inc. Producer
Yasushi OKUWA Spoon inc. Producer
Keisuke KOMATSU Spoon inc. Production Manager
Kazusa SAIKAI Spoon inc. Production Manager
Nobuyuki TAKAHASHI Spoon inc. Production Manager
Sezan ISEDA n/a Director
Takaki KUMAMOTO n/a Cinematographer
Yuuka AKAISHI tsujimanagement Stylsit
Manami Kiuchi Otie Hair Stylist / Makeup Artist
Kyohei ISOBE dadab Editor
Wataru AIUCHI McRAY Editor
Takahito KUROBE McRAY Colourist
Kanako KAWASE McRAY Mixer
Anna MURAKAMI Tracks & Fields GmbH Sound Producer

Write a short summary of what happens in the film

This advert features a character that many viewers may possibly be able to relate to: an average young girl that tends to give up on what she wants by telling herself excuses. The film depicts the moment she surpasses herself as she breaks through her frustrations and excuses.

Cultural/Context information for the jury

Shizuoka is often referred to as the "Japanese average." It never gets too hot but never too cold. The local dishes taste somewhere in between Eastern and Western Japanese flavours. Shizuoka tends to be labelled as the prefecture without character, and the people of Shizuoka tend to openly admit this fact without hesitation. This advert is trying to reach out to the people of Shizuoka that instead of giving up, they need to "Surpass Themselves" and make a change.

Links

Website URL