Title | GOODBYE TO MY YESTERDAY |
Brand | THE SHIZUOKA SHIMBUN AND SHIZUOKA BROADCASTING SYSTEM |
Product / Service | CORPORATE ADVERTISING |
Category | A08. Media / Entertainment |
Entrant | SPOON Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | SPOON Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshimitsu SAWAMOTO | DENTSU INC. | Creative Director / Planner |
Hirokazu UEDA | DENTSU INC. | Copywriter |
Arata KUBOTA | DENTSU INC. | Art Director |
Takafumi ARIMITSU | DENTSU CREATIVE FORCE INC. | Agency Producer |
Satoshi TAKASUGI | DENTSU INC. | Account Executive |
Akito INOKUCHI | DENTSU INC. | Account Executive |
Naoto TANAKA | Spoon inc. | Producer |
Yasushi OKUWA | Spoon inc. | Producer |
Keisuke KOMATSU | Spoon inc. | Production Manager |
Kazusa SAIKAI | Spoon inc. | Production Manager |
Nobuyuki TAKAHASHI | Spoon inc. | Production Manager |
Sezan ISEDA | n/a | Director |
Takaki KUMAMOTO | n/a | Cinematographer |
Yuuka AKAISHI | tsujimanagement | Stylsit |
Manami Kiuchi | Otie | Hair Stylist / Makeup Artist |
Kyohei ISOBE | dadab | Editor |
Wataru AIUCHI | McRAY | Editor |
Takahito KUROBE | McRAY | Colourist |
Kanako KAWASE | McRAY | Mixer |
Anna MURAKAMI | Tracks & Fields GmbH | Sound Producer |
This advert features a character that many viewers may possibly be able to relate to: an average young girl that tends to give up on what she wants by telling herself excuses. The film depicts the moment she surpasses herself as she breaks through her frustrations and excuses.
Shizuoka is often referred to as the "Japanese average." It never gets too hot but never too cold. The local dishes taste somewhere in between Eastern and Western Japanese flavours. Shizuoka tends to be labelled as the prefecture without character, and the people of Shizuoka tend to openly admit this fact without hesitation. This advert is trying to reach out to the people of Shizuoka that instead of giving up, they need to "Surpass Themselves" and make a change.