ALDI AUSTRALIA GOOD DIFFERENT TUNA

Short List
TitleALDI AUSTRALIA GOOD DIFFERENT TUNA
BrandALDI AUSTRALIA
Product / ServiceSUPERMARKET
CategoryA06. Retail
EntrantBMF Sydney, AUSTRALIA
Idea Creation BMF Sydney, AUSTRALIA
Additional Company RABBIT Sydney, AUSTRALIA
Additional Company 2 RUMBLE STUDIOS Sydney, AUSTRALIA
Additional Company 3 BLACKBIRD VFX Sydney, AUSTRALIA

Credits

Name Company Position
Alex Derwin BMF Executive Creative Director
David Fraser BMF Creative Director
Dantie Van Der Merwe BMF Creative Director
Justin Butler BMF Copywriter
Lisa Down BMF Copywriter
Simon Koay BMF Art Director
Lincoln Grice BMF Designer
Matty Hughes BMF Designer
Jenny Lee-Archer BMF Agency Producer
Jeff Low Rabbit Content Director
Alex Hay Rabbit Content Executive Producer
Loretta Cosgrove Rabbit Content Production Art Director
Adam Wills Blackbird Editor
Basir Salleh BMF Art Buyer
Geoffrey Simpson N/A DoP
Christina Aventi BMF Executive Planning Director
Alison Tilling BMF Head of Planning
Kellie Box BMF Strategic Palnner
Stephen McArdle BMF Managing Director
Paul Coles BMF General Manager, ALDI
Aisling Colley BMF Group Account Director
Rose Flowers BMF Account Director
Hayley Basham BMF Account Director
James Arnold BMF Senior Account Manager
Olivia Morbey BMF Senior Account Manager

Write a short summary of what happens in the film

Building on the success of its ‘Good Different’ brand positioning, ALDI Australia has launched a new ad campaign dramatising the benefits of its everyday low prices. ALDI’s business model enables them to keep prices low across the entire store, meaning shoppers are able to save money on their whole shop. Simply put – you can save on whatever you want, whenever you want it, that’s Good Different. You don't need to buy an avalanche of tuna to get good prices - just shop at ALDI. The beauty of ALDI’s everyday low prices is that you’ll save money no matter what you buy – it certainly takes the stress out of keeping your grocery bill down. And you’ll avoid ending up with a cupboard full of half price tuna.