Write a short summary of what happens in the film

20m Australians are rewards scheme members. These schemes need to be called out because big supermarkets' schemes are pointless. ALDI doesn't do rewards. ALDI gives shoppers low prices all the time. In their 17 years in Australia, they've created a loyal following by offering consistently low prices & great quality. Customers say that this is what matters most. This is a TVC created demonstrating that loyalty schemers are like a cult. An online points calculator was created to prove how pointless the schemes really are. When competitors started to get angry, ALDI fought back online, on social media, and with outdoor advertising near competitors' shops.