Title | GENERATION SWAP |
Brand | TMRW BY UOB |
Product / Service | TMRW |
Category | D01. Use of Film |
Entrant | RABBIT'S TALE Bangkok, THAILAND |
Idea Creation | RABBIT'S TALE Bangkok, THAILAND |
Media Placement | RABBIT'S TALE Bangkok, THAILAND |
Production | FACTORY01 Bangkok, THAILAND |
Additional Company | TMRW BY UOB Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Noranit Yasopa | Rabbit Digital Group | Executive Creative Director |
Papop Chaowanapreecha | Rabbit Digital Group | Creative Director |
Kanon Umpornsirirat | Rabbit Digital Group | Creative Group Head |
Kamolwan Nophaket | Rabbit Digital Group | Creative Group Head |
Thanan Srisukh | Rabbit Digital Group | Creative Group Head |
Kanitkorn Srimakorn | Rabbit Digital Group | Copywriter |
Suphakorn Gongreadsin | Rabbit Digital Group | Art Director |
Kornchanok Khuntiphuntukul | Rabbit Digital Group | Copywriter |
Rapas Chamnanratanakul | Rabbit Digital Group | Art Director |
This film swaps millennial (Gen Y) with older generation in the same family to demonstrate how the product’s features were designed specifically for millennials by comparing each feature with older generation’s financial solution.
Just like other Gen Y (millennials) around the world, Thai Gen Y also believe in difference and individualism. But in Thai culture where elder rules over the young, they are often limited by stereotypes from older generations for their different living solutions.