Write a short summary of what happens in the film

Although one of the biggest global travel agency, Trip.com was a latecomer in Korea having never executed any mass communication, and thus unfamiliar to most Koreans. Therefore launching a campaign was important to raise their growth potential. Trip.com’s edge lies in price competitiveness. However, it’s not enough to focus just on lower pricing. Thus, a powerful first impression of trip.com beyond price competiveness was needed to penetrate consumers' minds. Trip.com chose Tilda Swinton, a globally reknown actress and Si eon Lee, the rising Korean actor. The fantastic performance of these cast memebers and their outstanding visual style made one feel like watching a blockbuster fantasy movie. To increase its brand awareness, Trip.com created the slogan ‘What is YEOHAENG(Trip in Korean) in English?’ as their major brand asset. In the ad, Tilda mentioned this slogan in Korean, making consumers answer for themselves. This became an instant hit among many in Korea.