Write a short summary of what happens in the film

We created 3 videos in key country markets Peru (SA) Fiji (pacific) and Egypt (ME), that utilised stories that epitomised their cultural importance and represented the soul of their country to link into Huawei's achievements and impact in the countries connectivity.

Cultural/Context information for the jury

Due to much of Hauwei's brand awareness being focused on the consumer-facing brand, people in emerging markets know Huawei as a mobile phone company, and any awareness of their networks business is focused on Europe. Their tech and innovation capabilities are well known, however, their pioneering spirit and work with developing nations is completely unknown. Due to some negative press around Chinese gov involvement in developing nations, they needed to get out in front of the narrative in order to drive consideration some of the results of their work, that focused on key imagery and cultural touchpoints from the countries they have connected.