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Brew beer by mixing water from Mt. Baekdu with water from South Korea.

Cultural/Context information for the jury

SOWON Pale Ale was all about productizing. The agency presented the idea of the product itself. We wanted to congratulate the positive relationship between North and South Korea, which made us suggest to create an ale that wishes further peace in Korea. 1950, Koreans started a war, pointing guns and swords at each other. And the fight continues until today, after 70 years with a Korean Armistice Agreement. Which means the war isn’t over yet. This is why we suggested creating a beer that shows the harmony of North and South Korea, by using water from not only South Korea but also from the highest mountain of Korea, which is located in the North, Mountain Baekdu. 'SOWON' means 'A wish' in Korea. The name itself holds a prayer that there will be peace in Korea from now on, and separated families and friends will get to meet someday.