Write a short summary of what happens in the film

Unlike most government ads, we wanted to create content that was more engaging and fun. That’s why we partnered with Singapore’s favourite entertainer, Michelle Chong, to create a parody of another famous tidying up show, one that could help people spark joy by ‘un-littering.’ We created different methods of ‘un-littering’ and showcased them in an episodic series that was both educational and entertaining.

Cultural/Context information for the jury

Singapore is often known as one of the cleanest countries in the world. But that’s only possible because of the 56,000 strong workforce that clean the city, day and night. Without them, Singapore would not look the same. So how do we encourage citizens to pick up after themselves and not rely on the cleaners alone to keep Singapore clean?