Title | U+AI_AVENGERS - IRONMAN'S BUMPER AD |
Brand | LG U+ |
Product / Service | U+AI |
Category | C01. Viral Film |
Entrant | HS AD Seoul, SOUTH KOREA |
Idea Creation | HS AD Seoul, SOUTH KOREA |
Production | BRAVO PRODUCTION Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Sungeun Cho | HS Ad | Creative Director |
Byunghak Jung | HS Ad | Copywriter |
Woosung Lee | HS Ad | Art Director |
Jaeho Jang | HS Ad | Art Director |
Su Park | HS Ad | Copywriter |
Youngun Choi | HS Ad | Chief Executive Officer |
Sungsik Park | HS Ad | Chief Executive Officer |
Jongsung Lim | HS Ad | Senior Account Executive |
Soomin Song | HS Ad | Senior Account Executive |
Minji Hong | HS Ad | Junior Account Executive |
Jeongtaek Lim | HS Ad | Junior Account Executive |
Ironman, Thor, and Hulk. These are top three Avengers heroes among all the others in South Korea. The symbolic attack skill and impact of three heroes can be easily, and attractively visualized by satisfying people's expectations. By triggering the curiosity and interest towards the heroes itself, the viewers who are exposed to this three short films leads to watch the official promotion film of product launch. This the exact flow of typical movie release followed by attractive trailer, which makes the viewers be more concentrated on our product with brand-new collaboration. To persuade them and allure their interest, the official launch film shows diverse function of the product with eye-catching visuals and Marvel heroes. In addition to that, 15-second film has presented like famous Marvel's credit cookie for the heavy diggers of Marvel.
South Korea's popularity towards Marvel Cinematic Universe is outstanding. Even MCU itself considers Korea as one of their main markets and visits Korea by every movie release. Based on this fame, Korea's Marvel fans collect Marvel-related goods from key rings to even cars. This trend that Marvel market is not so small is proven by diverse brands' collaborations with Marvel. The displayed smart speaker this sequential films promote is one of the result of brand collaboration, but this time is not typical. Normally, brand collaboration with Marvel is expected to only packaging and product which is designed based on Marvel. However, this smart speaker adopted the concept of Avengers to show their brand-new display more attractively. It is not so be exaggerated that this result has elevated the typical brand collaboration with in-depth adaptation.