U+AI_AVENGERS - IRONMAN'S BUMPER AD

TitleU+AI_AVENGERS - IRONMAN'S BUMPER AD
BrandLG U+
Product / ServiceU+AI
CategoryC01. Viral Film
EntrantHS AD Seoul, SOUTH KOREA
Idea Creation HS AD Seoul, SOUTH KOREA
Production BRAVO PRODUCTION Seoul, SOUTH KOREA

Credits

Name Company Position
Sungeun Cho HS Ad Creative Director
Byunghak Jung HS Ad Copywriter
Woosung Lee HS Ad Art Director
Jaeho Jang HS Ad Art Director
Su Park HS Ad Copywriter
Youngun Choi HS Ad Chief Executive Officer
Sungsik Park HS Ad Chief Executive Officer
Jongsung Lim HS Ad Senior Account Executive
Soomin Song HS Ad Senior Account Executive
Minji Hong HS Ad Junior Account Executive
Jeongtaek Lim HS Ad Junior Account Executive

Write a short summary of what happens in the film

Ironman, Thor, and Hulk. These are top three Avengers heroes among all the others in South Korea. The symbolic attack skill and impact of three heroes can be easily, and attractively visualized by satisfying people's expectations. By triggering the curiosity and interest towards the heroes itself, the viewers who are exposed to this three short films leads to watch the official promotion film of product launch. This the exact flow of typical movie release followed by attractive trailer, which makes the viewers be more concentrated on our product with brand-new collaboration. To persuade them and allure their interest, the official launch film shows diverse function of the product with eye-catching visuals and Marvel heroes. In addition to that, 15-second film has presented like famous Marvel's credit cookie for the heavy diggers of Marvel.

Cultural/Context information for the jury

South Korea's popularity towards Marvel Cinematic Universe is outstanding. Even MCU itself considers Korea as one of their main markets and visits Korea by every movie release. Based on this fame, Korea's Marvel fans collect Marvel-related goods from key rings to even cars. This trend that Marvel market is not so small is proven by diverse brands' collaborations with Marvel. The displayed smart speaker this sequential films promote is one of the result of brand collaboration, but this time is not typical. Normally, brand collaboration with Marvel is expected to only packaging and product which is designed based on Marvel. However, this smart speaker adopted the concept of Avengers to show their brand-new display more attractively. It is not so be exaggerated that this result has elevated the typical brand collaboration with in-depth adaptation.

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