Title | THE BEGINNING OF EVERYTHING |
Brand | DELOITTE |
Product / Service | DELOITTE CONSULTING |
Category | A09. Consumer Services / Business to Business |
Entrant | DELOITTE AUSTRALIA Melbourne, AUSTRALIA |
Idea Creation | DELOITTE AUSTRALIA Melbourne, AUSTRALIA |
Media Placement | DELOITTE AUSTRALIA Melbourne, AUSTRALIA |
PR | DELOITTE AUSTRALIA Melbourne, AUSTRALIA |
Production | DELOITTE AUSTRALIA Melbourne, AUSTRALIA |
Production 2 | ONESAL Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Charles Baylis | Deloitte | Executive Creative Director |
Matt Lawson | Deloitte | Chief Creative Officer |
Adrian Mills | Deloitte | Partner |
We are at the dawn of life, artificial life. Everything is in flux. We are experiencing the biggest state of change since the Industrial Revolution of the 18th Century. But how do you represent things that no one has any idea what shape they’ll take? The answer; through abstracted realism. Photoreal symbolic futures that bring to life the tech whilst poetically allowing the viewer to ponder possibilities. This film positions Deloitte as the consulting firm that can help you shape these emerging technologies, and use them to your advantage. The result is an optimistic vision of the future, a mix of organic and mechanic elements, and a harmony between nature and machine. And finally an invitation to the viewer to take charge of the change and let’s begin.