THE BEGINNING OF EVERYTHING

TitleTHE BEGINNING OF EVERYTHING
BrandDELOITTE
Product / ServiceDELOITTE CONSULTING
CategoryA09. Consumer Services / Business to Business
EntrantDELOITTE AUSTRALIA Melbourne, AUSTRALIA
Idea Creation DELOITTE AUSTRALIA Melbourne, AUSTRALIA
Media Placement DELOITTE AUSTRALIA Melbourne, AUSTRALIA
PR DELOITTE AUSTRALIA Melbourne, AUSTRALIA
Production DELOITTE AUSTRALIA Melbourne, AUSTRALIA
Production 2 ONESAL Tokyo, JAPAN

Credits

Name Company Position
Charles Baylis Deloitte Executive Creative Director
Matt Lawson Deloitte Chief Creative Officer
Adrian Mills Deloitte Partner

Write a short summary of what happens in the film

We are at the dawn of life, artificial life. Everything is in flux. We are experiencing the biggest state of change since the Industrial Revolution of the 18th Century. But how do you represent things that no one has any idea what shape they’ll take? The answer; through abstracted realism. Photoreal symbolic futures that bring to life the tech whilst poetically allowing the viewer to ponder possibilities. This film positions Deloitte as the consulting firm that can help you shape these emerging technologies, and use them to your advantage. The result is an optimistic vision of the future, a mix of organic and mechanic elements, and a harmony between nature and machine. And finally an invitation to the viewer to take charge of the change and let’s begin.