THE BARBERSHOP GIRLS - SHAVING STEREOTYPES

Short List
TitleTHE BARBERSHOP GIRLS - SHAVING STEREOTYPES
BrandGILLETTE/P&G
Product / ServiceCSR
CategoryC01. Viral Film
EntrantGREY INDIA Mumbai, INDIA
Idea Creation GREY INDIA Mumbai, INDIA
Media Placement AUTUMN GREY Mumbai, INDIA
Media Placement 2 MEDIACOM Mumbai, INDIA
PR GENESIS BURSON COHN & WOLFE Mumbai, INDIA
Production TOWNHOUSE PRODUCTIONS Mumbai, INDIA
Additional Company ENCOMPASS Mumbai, INDIA

Credits

Name Company Position
Sandipan Bhattacharyya GREY India Chief Creative Officer
Juneston Mathana GREY India Group Creative Director
Pooja Ambulkar GREY India Associate Creative Director
Bhavesh Kosambia GREY India Group Creative Director
Jeh Alexendar GREY India Junior Copywriter
Virendra Saigaonkar GREY India Associate Creative Director
Rahul Jaigadkar GREY India Creative Supervisor
Puneet Prakash Townhouse Director
Anand Bajpai Independent Music Director
Arun Raman GREY INDIA National Planning Head
Yash Samat GREY INDIA Chairman and Managing Director
Nishant Saurabh GREY India Sr. Vice President & Office Head
Nishant Venkatram GREY India Account Director
Yash Jain GREY India Account Executive
Samir Chadha GREY INDIA Agency Film Producer
Mitalee Prabhu Townhouse Line Producer
Jignya Shedge GREY INDIA Agency Film Producer
Nihit Agarwal Townhouse Line Producer
Arnab Gayan Townhouse DOP
Jyoti Narayan Independent Real Life Hero
Neha Narayan Independent Real Life Hero
Chinmay Dalvi Townhouse Assistant Director
Manasvi Sharma Townhouse Assistant Director
Mukesh Thakur Townhouse Offline Editor
Shashank Jha Townhouse Offline Editor
Rishabh Agarwal Tonic Sound Engineer
Suvarna Tiwari Independent Singer
Satya Prakash Aseem Independent Lyricist
Anusha Shetty Autumn GREY Founder & CEO
Noopur Vasuraj Autumn GREY Creative Director
Sasha Munshi Autumn GREY Junior Copywriter
Diya Vasuraj Autumn GREY Copy Supervisor
Nishant Sethi Autumn GREY Art Director
Soumyadeep Ghosh Autumn GREY Video Supervisor
Tuhina Bapuli Autumn GREY Director - Account Management & Servicing
Shalini Ghildiyal Autumn GREY Account Director
Mithun Cotha Autumn GREY Vice President Analytics
Karthik Srivatsan Procter & Gamble Country Marketing Manager, Gillette
Omkar Bhat Procter & Gamble Brand Manager
Sambit Dwivedi Procter & Gamble Assistant Brand Manager
Anshika Maheshwari Procter & Gamble Assistant Brand Manager
Dolly Tayal Genesis BCW India Practice Chair – Brand, Sports and Entertainment
Nithin Rajasekaram Genesis BCW Associate Director
Ashish Sahoo Genesis BCW Senior Account Manager
Karuna Iyer Genesis BCW Senior Account Manager
Karishma Changlani Genesis BCW Account Manager
Saadia Memon Genesis BCW Senior Account Executive
Pranali Gandhi Genesis BCW Account Executive
Rachana Monteiro Mediacom Senior Business Director
Kalpesh Chavan Mediacom Associate Business Director
Radhikarani Sengupta Mediacom National Director
Abhishek Roy Mediacom Business Executive
Neha Bagchi Encompass Account Director
Udit Vyas Encompass Assistant Manager
Mansi Sule Kwan Client Servicing Head

Write a short summary of what happens in the film

If children learn from what they see, then isn’t it about time we took away the biases they witness and expose them to positive role models? This film is based on a true story of two Barbershop Girls from a village in India. It captures the everyday life from an 8-year old boy’s point of view. His thoughts sum up everything happening around him and he appropriates it to something his father told him – children always learn from what they see. We then see the subliminal effect that visible patriarchy has on his sponge-like mind. Until he walks into a barbershop with his father, where he is surprised to see two girls ready to shave his dad. When the boy voices this as a concern, the father corrects his notions about gender stereotypes by telling him that a razor wouldn’t know the difference between a boy and a girl.

Cultural/Context information for the jury

Centuries of gender bias in an overtly patriarchal society have resulted in palpable boundaries that dictate roles and rules with respect to what women can and cannot do. These stereotypes are even more pronounced in rural India. While a male is occupied in everything outside the house - farming, working, earning money; women are restricted to tending to home and hearth. Cooking, cleaning and child-rearing are the only permitted roles. In most villages, women are not even allowed to leave the house without the permission of a man. Making every woman less confident about herself. These gender stereotypes that have been passed on through generations, sometimes in the form of traditional folk songs, have also cemented the role of a woman as sub-servient to the male. A 'Sohar' is one such traditional folk song, that’s only sung to celebrate the birth of a boy.

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