Title | A PRAYER (KOREA IS STILL ALIVE) |
Brand | KB KOOKMIN BANK |
Product / Service | CSR |
Category | B11. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant | LBEST Seoul, SOUTH KOREA |
Idea Creation | LBEST Seoul, SOUTH KOREA |
Media Placement | LBEST Seoul, SOUTH KOREA |
Production | LBEST Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Wonsook Kang | LBEST | Creative Director |
Hyeonjoo Seo | LBEST | Creative Director |
Yeosong Yoon | LBEST | Copywriter |
Jihyeon Park | LBEST | Art Director |
Hyeongjoon Cho | LBEST | Account Supervisor |
Jaeyoun Hwang | LBEST | Account Director |
Yongjoon Cho | LBEST | Account Executive |
Hongki Chae | LBEST | Account Executive |
Jinhyeong Cho | LBEST | Account Executive |
Jaeil Jeong | Glove Entertainment | Music Artist |
Kwangeun Ko | LBEST | Art Director |
As the representative bank of S. Korea, there was a willingness to carry out a public campaign to commemorate the 100th anniversary of the March First Independence Movement, a huge national issue. We learned from the article that there existed a song sung by a woman independence activist 100 years ago in prison, and now only the lyrics of the song are passed down to her descendants. To commemorate the 100th anniversary of the March First Independence Movement, we wanted to melody this song to tell many people about the 100-year history. With such purpose, we asked Music Director Jaeil Jeong, known for his lyrical music senses, to write a melody and asked South Korea’s representative solo singer Lena Park to sing for us. Also, former figure skater Yuna Kim, a huge global sports star, narrated the latter part of our video.