A PRAYER (KOREA IS STILL ALIVE)

TitleA PRAYER (KOREA IS STILL ALIVE)
BrandKB KOOKMIN BANK
Product / ServiceCSR
CategoryB11. Corporate Social Responsibility (CSR) / Corporate Image
EntrantLBEST Seoul, SOUTH KOREA
Idea Creation LBEST Seoul, SOUTH KOREA
Media Placement LBEST Seoul, SOUTH KOREA
Production LBEST Seoul, SOUTH KOREA

Credits

Name Company Position
Wonsook Kang LBEST Creative Director
Hyeonjoo Seo LBEST Creative Director
Yeosong Yoon LBEST Copywriter
Jihyeon Park LBEST Art Director
Hyeongjoon Cho LBEST Account Supervisor
Jaeyoun Hwang LBEST Account Director
Yongjoon Cho LBEST Account Executive
Hongki Chae LBEST Account Executive
Jinhyeong Cho LBEST Account Executive
Jaeil Jeong Glove Entertainment Music Artist
Kwangeun Ko LBEST Art Director

Write a short summary of what happens in the film

As the representative bank of S. Korea, there was a willingness to carry out a public campaign to commemorate the 100th anniversary of the March First Independence Movement, a huge national issue. We learned from the article that there existed a song sung by a woman independence activist 100 years ago in prison, and now only the lyrics of the song are passed down to her descendants. To commemorate the 100th anniversary of the March First Independence Movement, we wanted to melody this song to tell many people about the 100-year history. With such purpose, we asked Music Director Jaeil Jeong, known for his lyrical music senses, to write a melody and asked South Korea’s representative solo singer Lena Park to sing for us. Also, former figure skater Yuna Kim, a huge global sports star, narrated the latter part of our video.

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