LUNGS

Short List
TitleLUNGS
BrandNHK EDUCATIONAL
Product / ServiceBODYPEDIA
CategoryA08. Media / Entertainment
2 of 2 Campaign
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production PARTY Tokyo, JAPAN
Production 2 GEEK PICTURES Tokyo, JAPAN

Credits

Name Company Position
HIROKI NAKAMURA PARTY INC. EXECUTIVE CREATIVE DIRECTOR
SHUMPEI MURATA DENTSU INC. CREATIVE DIRECTOR
MINAYO AOKI DENTSU INC. COPYWRITER
KAZUKI SATO DENTSU INC. COPYWRITER
MAI SHIBATANI DENTSU INC. ART DIRECTOR
KAI OE GEEK PICTURES INC. DIRECTOR
MASAHARU HASEBE GEEK PICTURES INC. CINEMATOGRAPHER
SHINICHI KAWAHARA GEEK PICTURES INC. GAFFER
TAKEHIKO MORI GEEK PICTURES INC. PRODUCTION DESIGNER
MASATO SATO GEEK PICTURES INC. EXECUTIVE PRODUCER
MASAAKI NIIYAMA GEEK PICTURES INC. FILM PRODUCER
KYOHEI KANEKO WINK2 INC. EDITOR
SHIGEYORI TOMA WINK2 INC. COLORIST
SHIGEYORI TOMA WINK2 INC. FLAME ARTIST
MANABU TANAKA WINK2 INC. POST PRODUCER
ARIKI GAKUJIN WINK2 INC. SOUND DESIGNER

Write a short summary of what happens in the film

We created a fictional company called "ORGAN" as a sponsor of these TV commercials, where each organ was advertised as if it is products of "ORGAN" company. These organ commercials were broadcast during the science educational TV programme for kids. In this film"Lungs", we open to young girl in the nighttime screams at a thief and her both parents come to the living room and scream as well. However, their voices make a beautiful harmony, culminating with her grandmother's voice. We realise in the end of the film their long breathes and a perfect harmony express the exhaling power of lungs.

Cultural/Context information for the jury

While Japanese educational level is quite high in the world, there are many elementary school students who are not good at science. Moreover, statistics show they are less interested especially in “the human body”. This decline in students' positive attitude toward science is one of the big social issues in Japan and our government has been tackling with the problem.