Title | HAND-CRANK RECHARGEABLE 1SEG TV |
Brand | YAMAZEN CORPORATION |
Product / Service | 1SEG TV |
Category | A04. Consumer Durables |
Entrant | YAMAZEN CORPORATION Osaka, JAPAN |
Idea Creation | DENTSU INC. Osaka, JAPAN |
Production | 21INCORPORATION Osaka, JAPAN |
Name | Company | Position |
---|---|---|
yano takahisa | DENTSU INC. | Creative Director |
kamei masato | 21incorporation | Producer |
nakagawa keitaro | 21incorporation | Production Manager |
takase yusuke | solo | Director |
syoda masahiro | WHITNEY | Cameraman |
kanazawa mariko | Freelance | Production Manager |
tamai eiki | Freelance | Lighting |
noguchi yoshihito | shochiku-costume | stylist |
tomohiro niiyama | malanflan | Sound Design Arrangement |
An elderly man has come to fish but the fish aren’t biting, so he decides to watch something on his hand-crank powered portable TV. While cranking it he gets a bite but doesn’t notice. When an elderly passerby alerts him, he frantically starts reeling in the line but it’s too late. This story communicates the enjoyment of being able to watch TV virtually anywhere while charming viewers with its cautionary message of not getting so carried away that you forget what you’re doing!