COLLINS BRAND FILM

TitleCOLLINS BRAND FILM
BrandCOLLINS
Product / ServiceCORPORATE BRAND FILM
CategoryB04. Consumer Durables
EntrantSUPERUNION Singapore, SINGAPORE
Idea Creation SUPERUNION Singapore, SINGAPORE
Production LIGHTS AND SHADOWS Singapore, SINGAPORE

Credits

Name Company Position
Scott Lambert Superunion Creative Director
Pete Tong Superunion Designer

Write a short summary of what happens in the film

The brand film, created by Superunion in partnership with Lights and Shadows Productions, starts from the brand’s inception in 1819, and highlights key milestones throughout the centuries to the present day. Beautifully designed and highly detailed, the hand-crafted animation style film takes viewers on the journey of Collins, carving its own role in world history using paper as a medium to tell the brand’s story.

Cultural/Context information for the jury

Honouring the brand’s 200-year anniversary, the campaign celebrates the “Scottish-ness” that flows from within Collins; from the entrepreneurial founder, William Collins, to making special diaries for the Queen, to spreading the love of craft and excellence in stationery to the world.

Links

Video URL