Title | COLLINS BRAND FILM |
Brand | COLLINS |
Product / Service | CORPORATE BRAND FILM |
Category | B04. Consumer Durables |
Entrant | SUPERUNION Singapore, SINGAPORE |
Idea Creation | SUPERUNION Singapore, SINGAPORE |
Production | LIGHTS AND SHADOWS Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Scott Lambert | Superunion | Creative Director |
Pete Tong | Superunion | Designer |
The brand film, created by Superunion in partnership with Lights and Shadows Productions, starts from the brand’s inception in 1819, and highlights key milestones throughout the centuries to the present day. Beautifully designed and highly detailed, the hand-crafted animation style film takes viewers on the journey of Collins, carving its own role in world history using paper as a medium to tell the brand’s story.
Honouring the brand’s 200-year anniversary, the campaign celebrates the “Scottish-ness” that flows from within Collins; from the entrepreneurial founder, William Collins, to making special diaries for the Queen, to spreading the love of craft and excellence in stationery to the world.