#BECYBERSAFE

Title#BECYBERSAFE
BrandINTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES
Product / ServiceIMMAP #BECYBERSAFE
CategoryB10. Not-for-profit / Charity / Government
EntrantACE SAATCHI & SAATCHI ADVERTISING Manila, THE PHILIPPINES
Idea Creation ACE SAATCHI & SAATCHI ADVERTISING Manila, THE PHILIPPINES
Media Placement NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES

Credits

Name Company Position
Greg Martin III Ace Saatchi & Saatchi Advertising Executive Creative Director
Angie Tijam-Tohid Ace Saatchi & Saatchi Advertising Creative Director
Lea Valenzuela Ace Saatchi & Saatchi Advertising Art Director
Sam Teano Ace Saatchi & Saatchi Advertising Copywriter
Race Cuneta Ace Saatchi & Saatchi Advertising Art Director
Bowen Arsulo Ace Saatchi & Saatchi Advertising Editor
Rico Torres Ace Saatchi & Saatchi Advertising FA Artist
Ara Generoso Ace Saatchi & Saatchi Advertising Editor
Vivian De Ocampo Ace Saatchi & Saatchi Advertising Creative Services Manager
Lala De Leon Ace Saatchi & Saatchi Advertising Client Service Director
Pluto Diaz Ace Saatchi & Saatchi Advertising Account Manager
Carmen Antunez Ace Saatchi & Saatchi Advertising Strategic Planning Director
Leo Celles Ace Saatchi & Saatchi Advertising Associate Planning Director
Monica Anunciacion Ace Saatchi & Saatchi Advertising Associate Creative Director
Joem Segovia Ace Saatchi & Saatchi Advertising Associate Digital Director
Iya Duenas Ace Saatchi & Saatchi Advertising Digital Manager

Write a short summary of what happens in the film

Do not reference your company. Do not comment on the brief/challenges/success of the film The Project Unfriend film dramatized how an online predator ‘grooms’ his prey by weaving himself into a young girl’s life making her feel ‘safe’ and ‘cared for’ while hiding behind an online persona of an innocent, young boy. In the beginning of the story, we show the young girl’s innocent relationship with someone who appears to be her dad. As the story unfolds, we see them get closer to each other until the relationship starts to look and feel inappropriate. The turning point happens when the young girl’s real dad appears revealing that everything was happening online.

Cultural/Context information for the jury

Facebook is the leading social media platform in the Philippines.

Links

Video URL