Title | #BECYBERSAFE |
Brand | INTERNET & MOBILE MARKETING ASSOCIATION OF THE PHILIPPINES |
Product / Service | IMMAP #BECYBERSAFE |
Category | B10. Not-for-profit / Charity / Government |
Entrant | ACE SAATCHI & SAATCHI ADVERTISING Manila, THE PHILIPPINES |
Idea Creation | ACE SAATCHI & SAATCHI ADVERTISING Manila, THE PHILIPPINES |
Media Placement | NUWORKS INTERACTIVE LABS, INC. Pasig, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Greg Martin III | Ace Saatchi & Saatchi Advertising | Executive Creative Director |
Angie Tijam-Tohid | Ace Saatchi & Saatchi Advertising | Creative Director |
Lea Valenzuela | Ace Saatchi & Saatchi Advertising | Art Director |
Sam Teano | Ace Saatchi & Saatchi Advertising | Copywriter |
Race Cuneta | Ace Saatchi & Saatchi Advertising | Art Director |
Bowen Arsulo | Ace Saatchi & Saatchi Advertising | Editor |
Rico Torres | Ace Saatchi & Saatchi Advertising | FA Artist |
Ara Generoso | Ace Saatchi & Saatchi Advertising | Editor |
Vivian De Ocampo | Ace Saatchi & Saatchi Advertising | Creative Services Manager |
Lala De Leon | Ace Saatchi & Saatchi Advertising | Client Service Director |
Pluto Diaz | Ace Saatchi & Saatchi Advertising | Account Manager |
Carmen Antunez | Ace Saatchi & Saatchi Advertising | Strategic Planning Director |
Leo Celles | Ace Saatchi & Saatchi Advertising | Associate Planning Director |
Monica Anunciacion | Ace Saatchi & Saatchi Advertising | Associate Creative Director |
Joem Segovia | Ace Saatchi & Saatchi Advertising | Associate Digital Director |
Iya Duenas | Ace Saatchi & Saatchi Advertising | Digital Manager |
Do not reference your company. Do not comment on the brief/challenges/success of the film The Project Unfriend film dramatized how an online predator ‘grooms’ his prey by weaving himself into a young girl’s life making her feel ‘safe’ and ‘cared for’ while hiding behind an online persona of an innocent, young boy. In the beginning of the story, we show the young girl’s innocent relationship with someone who appears to be her dad. As the story unfolds, we see them get closer to each other until the relationship starts to look and feel inappropriate. The turning point happens when the young girl’s real dad appears revealing that everything was happening online.
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