Title | THE OPEN DOOR PROJECT |
Brand | THE MILLENNIUM SCHOOL |
Product / Service | SCHOOL |
Category | C03. Screens & Events |
Entrant | FCB INDIA Delhi, INDIA |
Idea Creation | FCB INDIA Delhi, INDIA |
PR | CUMULUS Gurgaon, INDIA |
Name | Company | Position |
---|---|---|
Fred Levron | FCB | Worldwide Creative Partner |
Swati Bhattacharya | FCB India | Chief CreativeOfficer |
Arun Rawat | FCB Ulka | Art director, digital |
Vishakha Khattri | FCB Ulka | Brand Manager |
Chirag Bhasin | slowman | Creative Consultant |
Sandeep Salariya | Furry Tail | Art Director |
Giamaria Fernandes | FCB Ulka | Associate Creative Director |
Roshan Shetty | FCB Ulka | Media Manager |
shankar Subramanium | FCB Ulka | Brand Manager |
Gazal Jain | FCB Ulka | Copywriter |
Kavin Jagtiani | Freelancer | DOP Lighting Cameraman |
Anaam Mishra | Grass on the other side | Director |
Bhukkad – hungry to learn The film tells the inspiring story of Bhukkad – a young boy growing up in the red-light district at the heart of old Delhi. He sleeps wherever he can, eats whatever he’s handed out, but never lets go of a handful of books and his unbound curiosity. Clutching his books and chasing whoever is willing to teach him something new, Bhukkad navigates the seedy lanes of his neighborhood while picking up Wordsworth and mathematics. His mother, like most other women on that street, is doing whatever she can to survive and a school is a distant dream locked away from their reaches. You can’t help but see Bhukkad, on his quest to learn, converting his mother’s clients into his teachers, and wonder what would happen if this child could be in a classroom instead.
School’s Out – growing up without education 90 million children don’t have access to good education in a country where public schools lack even the most basic facilities. The children that are hit the hardest are those like Bhukkad who are growing up in some of the most marginalized sections of the society. Children of commercial sex workers are particularly disadvantaged as they find themselves growing up under some of the most adverse circumstances. The fact that prostitution is illegal but continues to operate in an underbelly of criminal exploitation and poverty, means these children are the hardest hit and need a helping hand in getting them out of the streets and into a classroom.