Title | OREO X THE PALACE CAMPIGN |
Brand | OREO |
Product / Service | OREO |
Category | E03. Single Market Campaign |
Entrant | BLUEFOCUS DIGITAL Shanghai, CHINA |
Idea Creation | BLUEFOCUS DIGITAL Shanghai, CHINA |
Production | BLUEFOCUS DIGITAL Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Christy Yan | Bluefocus Digital | Associate Creative Director |
In recent years, oreo has become a great snack for young people, thanks to its slick marketing and social media.Oreo with the east IP "The Forbidden City food" launched a joint product, with the classic western pie crust wrapped in Chinese flavor sandwich, let the Chinese and western taste perfect in a cake.
East-west cooperation "cookies" action. Go beyond packaging and other forms of cooperation, based on both sides of the brand gene, win by culture, to create a real depth of integration