OREO X THE PALACE CAMPIGN

TitleOREO X THE PALACE CAMPIGN
BrandOREO
Product / ServiceOREO
CategoryE03. Single Market Campaign
EntrantBLUEFOCUS DIGITAL Shanghai, CHINA
Idea Creation BLUEFOCUS DIGITAL Shanghai, CHINA
Production BLUEFOCUS DIGITAL Shanghai, CHINA

Credits

Name Company Position
Christy Yan Bluefocus Digital Associate Creative Director

Write a short summary of what happens in the film

In recent years, oreo has become a great snack for young people, thanks to its slick marketing and social media.Oreo with the east IP "The Forbidden City food" launched a joint product, with the classic western pie crust wrapped in Chinese flavor sandwich, let the Chinese and western taste perfect in a cake.

Please tell us how you designed/adapted your campaign for the single country / region / market where it aired.

East-west cooperation "cookies" action. Go beyond packaging and other forms of cooperation, based on both sides of the brand gene, win by culture, to create a real depth of integration

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