Write a short summary of what happens in the film

We created a fictional company called "ORGAN" as an advertiser of these TV commercials, where each organ was advertised as if it is products of "ORGAN" company. These organ commercials were broadcast during the science educational TV programme for kids. In this film, "Red Blood Cell", Santa Clause comes in a room of kindergarten with a white big bag. Children get excited about what they will get as Christmas gifts. However, he just gives them air. We cut to see hero cut and realise he carries oxygen. This story expresses the function of red blood cells.

Cultural/Context information for the jury

While Japanese educational level is quite high in the world, there are many elementary school students who are not good at science. Moreover, statistics show they are less interested especially in “the human body”. This decline in students' positive attitude toward science is one of the big social issues in Japan and our government has been tackling with the problem.