Write a short summary of what happens in the film

Set in the heart of old, downtown Manila, the crowded night market/food park gets disrupted with screams and panic as one woman was being attacked by an unknown entity, causing mayhem everywhere. The female protagonist tries to recover and begins to fight back. The action scenes are nothing short of exciting and nerve wracking. Just when you think she would give up, she gets up again, ready to up her fighting tactics. And just when she thinks she’s about to defeat the mysterious nemesis, tension only escalates. The finale leads the viewers to an unexpected twist. All this time, the enemy is her own hair – a monstrous creature with a life of its own, attacking the heroine with bad smelly odor caused by hair pollutants in the night market. But with a spray of Vitress Hair Freshener, the hair monster is killed and her hair transforms back to shiny-freshness.

Cultural/Context information for the jury

Staying fresh and beautiful in a Third World tropical country can present some challenges. Given the humid weather, gritty and polluted streets of Metro Manila, and the recent rise of night markets and food parks, it has become an everyday battle for Filipinas to maintain shiny, beautiful, fresh hair. They start the day exposed to heat and road pollution, they endure smoke odors in restaurants and bars and at night when they have time to go out, places of interests like food parks and night markets can be unforgiving. Vitress Hair Freshener aims to empower Filipinas by presenting itself as a weapon against bad smelly hair. Just spray it on hair to defeat bad odor. Feel beautiful and smell fresh again anytime, anywhere.